HubSpot or Salesforce?
Which saas & b2b tool brand is right for you?
Salesforcewins 4 of 7 categories
HubSpot
Grow better with HubSpot
4.5/5
|65,000 reviews3
Wins
2006
Founded
premium
Price
WINNER
Salesforce
We bring companies and customers together
4.3/5
|95,000 reviews4
Wins
1999
Founded
premium
Price
Head-to-Head Comparison
92
Features & Functionality
Salesforce wins
98
85
Ease of Use
HubSpot wins
65
90
Integrations
Salesforce wins
98
65
Pricing & Value
HubSpot wins
55
88
Customer Support
HubSpot wins
80
88
Scalability
Salesforce wins
98
88
Security & Compliance
Salesforce wins
95
HubSpot excels at
Ease of UsePricing & ValueCustomer Support
Salesforce excels at
Features & FunctionalityIntegrationsScalabilitySecurity & Compliance
Pros & Cons
HubSpot
Free CRM forever (truly free, no time limit)
Excellent marketing automation workflows
Best-in-class educational content (HubSpot Academy)
User-friendly, intuitive interface
Pricing escalates quickly with contacts
Complex tier structure (Starter/Pro/Enterprise)
Salesforce
Most powerful and customizable CRM
Infinite customization (Apex, LWC)
5,000+ apps on AppExchange
Industry-leading AI (Einstein GPT)
Expensive ($25-$300+/user/month)
Steep learning curve
The Bottom Line
Choose HubSpot if you want...
- SMBs and mid-market companies
- Inbound marketing strategies
- Content marketing teams
- Sales + Marketing alignment
Choose Salesforce if you want...
- Enterprise organizations (1,000+ employees)
- Complex, multi-stage sales processes
- Heavy customization requirements
- Large global sales teams
Our pick: Salesforce — Better overall scores and stronger performance across key categories. However, HubSpot is the better choice if you prioritize ease of use or pricing & value.
Real-Time Brand Data
Stock prices, reviews, sentiment & more
HubSpot
$678.45
+1.85%
$32.8B
Market Cap
$726.50
52W High
$391.20
52W Low
Last updated: 2024-12-10
Free CRM Forever
Get started with HubSpot CRM completely free. No credit card, no time limit. Includes contact management, email, and live chat.
OngoingClaim offer
20% Off Annual Plans
20% OFFSave 20% when you pay annually for any Starter, Professional, or Enterprise plan.
OngoingClaim offer
Startups Get 90% Off
90% OFFEligible startups get 90% off their first year through HubSpot for Startups program.
For eligible startupsClaim offer
Pricing concernsFree CRMMarketing automationSalesforce comparisonAcademy certificationsContact limits
Last updated: 2024-12-10
Salesforce
$336.78
+1.27%
$325B
Market Cap
$369.00
52W High
$212.00
52W Low
Last updated: 2024-12-10
Nonprofit Discount
Up to 80% OFF10 free licenses and deep discounts for nonprofits.
OngoingClaim offer
ComplexityCostCustomizationAdmin trainingIntegrations
Last updated: 2024-12-10
