HubSpot or Asana?
Which saas & b2b tool brand is right for you?
Asanawins 5 of 7 categories
HubSpot
Grow better with HubSpot
4.5/5
|65,000 reviews2
Wins
2006
Founded
premium
Price
WINNER
Asana
Work on big ideas, without the busywork
4.4/5
|52,000 reviews5
Wins
2008
Founded
premium
Price
Head-to-Head Comparison
92
Features & Functionality
HubSpot wins
88
85
Ease of Use
Asana wins
88
90
Integrations
Asana wins
92
65
Pricing & Value
Asana wins
68
88
Customer Support
HubSpot wins
85
88
Scalability
Asana wins
92
88
Security & Compliance
Asana wins
90
HubSpot excels at
Features & FunctionalityCustomer Support
Asana excels at
Ease of UseIntegrationsPricing & ValueScalabilitySecurity & Compliance
Pros & Cons
HubSpot
Free CRM forever (truly free, no time limit)
Excellent marketing automation workflows
Best-in-class educational content (HubSpot Academy)
User-friendly, intuitive interface
Pricing escalates quickly with contacts
Complex tier structure (Starter/Pro/Enterprise)
Asana
Clean, intuitive interface
Strong workflow automation
Excellent enterprise features
Reliable and stable
Expensive for small teams
Limited free tier
The Bottom Line
Choose HubSpot if you want...
- SMBs and mid-market companies
- Inbound marketing strategies
- Content marketing teams
- Sales + Marketing alignment
Choose Asana if you want...
- Marketing teams
- Enterprise organizations
- Cross-functional projects
- Teams needing reliability
Our pick: Asana — Better overall scores and stronger performance across key categories. However, HubSpot is the better choice if you prioritize features & functionality or customer support.
Real-Time Brand Data
Stock prices, reviews, sentiment & more
HubSpot
$678.45
+1.85%
$32.8B
Market Cap
$726.50
52W High
$391.20
52W Low
Last updated: 2024-12-10
Free CRM Forever
Get started with HubSpot CRM completely free. No credit card, no time limit. Includes contact management, email, and live chat.
OngoingClaim offer
20% Off Annual Plans
20% OFFSave 20% when you pay annually for any Starter, Professional, or Enterprise plan.
OngoingClaim offer
Startups Get 90% Off
90% OFFEligible startups get 90% off their first year through HubSpot for Startups program.
For eligible startupsClaim offer
Pricing concernsFree CRMMarketing automationSalesforce comparisonAcademy certificationsContact limits
Last updated: 2024-12-10
Asana
$22.45
+1.54%
$5.1B
Market Cap
$28.67
52W High
$11.32
52W Low
Last updated: 2024-12-10
+69
Score
SimplicityIntegrationsPricingTimeline viewGoals
Last updated: 2024-12-10
