HubSpot
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About HubSpot
HubSpot is a leading CRM and inbound marketing platform that pioneered content-driven customer acquisition. Founded in 2006 by Brian Halligan and Dharmesh Shah at MIT, HubSpot coined the term 'inbound marketing' and built an entire methodology around attracting customers through valuable content. The company offers a free CRM with paid Marketing, Sales, Service, and CMS Hubs. Public since 2014, HubSpot has grown to over 194,000 customers in 120+ countries and is known for its exceptional educational content and HubSpot Academy certifications.
Performance Ratings
Pros & Cons
Pros
- Free CRM forever (truly free, no time limit)
- Excellent marketing automation workflows
- Best-in-class educational content (HubSpot Academy)
- User-friendly, intuitive interface
- 1,500+ app integrations
- True all-in-one platform
Cons
- Pricing escalates quickly with contacts
- Complex tier structure (Starter/Pro/Enterprise)
- Marketing Hub required for full automation
- Vendor lock-in with content/data
- Per-contact pricing model adds up fast
Best For
Popular Products
HubSpot CRM
Free CRM
Marketing Hub
Marketing Automation
Sales Hub
Sales CRM
Service Hub
Customer Service
CMS Hub
Website Builder
Real-Time Data & Updates
Last updated: 2026-12-10
Free CRM Forever
Get started with HubSpot CRM completely free. No credit card, no time limit. Includes contact management, email, and live chat.
20% Off Annual Plans
20% OFFSave 20% when you pay annually for any Starter, Professional, or Enterprise plan.
Startups Get 90% Off
90% OFFEligible startups get 90% off their first year through HubSpot for Startups program.
Top Discussions
Company Info
- Founded
- 2006
- Headquarters
- Cambridge, MA, USA
- Employees
- 7,400+
- Revenue
- $2.2B
