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HubSpot

Grow better with HubSpot

Visit HubSpotCompare with another brandFounded 2006 · Cambridge, MA, USA
HubSpot
85/ 100

BrandCompare score

4.5/5 across 65,000 reviews analysed

Who is HubSpot for?

HubSpot is a strong fit for SMBs and mid-market companies, inbound marketing strategies and content marketing teams. In our scoring it is strongest on features & functionality (92/100) and weakest on pricing & value (65/100). Look elsewhere if you need enterprise with complex customization needs and tight budgets at scale (pricing escalates).
Derived from our 7-dimension scoring and the use cases we tested. How we score

About HubSpot

HubSpot is a leading CRM and inbound marketing platform that pioneered content-driven customer acquisition. Founded in 2006 by Brian Halligan and Dharmesh Shah at MIT, HubSpot coined the term 'inbound marketing' and built an entire methodology around attracting customers through valuable content. The company offers a free CRM with paid Marketing, Sales, Service, and CMS Hubs. Public since 2014, HubSpot has grown to over 194,000 customers in 120+ countries and is known for its exceptional educational content and HubSpot Academy certifications.

Scores by dimension

Editorial assessments on a 0–100 scale, weighted by how much each dimension matters in this category.

Features & Functionality

92

Ease of Use

85

Integrations

90

Pricing & Value

65

Customer Support

88

Scalability

88

Security & Compliance

88

Scores are BrandCompare editorial ratings, not third-party user ratings. Weights per dimension are listed on the methodology page.

Pros and cons

Where it wins

  • Free CRM forever (truly free, no time limit)
  • Excellent marketing automation workflows
  • Best-in-class educational content (HubSpot Academy)
  • User-friendly, intuitive interface
  • 1,500+ app integrations
  • True all-in-one platform

Where it falls short

  • Pricing escalates quickly with contacts
  • Complex tier structure (Starter/Pro/Enterprise)
  • Marketing Hub required for full automation
  • Vendor lock-in with content/data
  • Per-contact pricing model adds up fast

Best for, and not for

Good fit

SMBs and mid-market companiesInbound marketing strategiesContent marketing teamsSales + Marketing alignmentFirst CRM for growing startupsCompanies wanting all-in-one platform

Poor fit

Enterprise with complex customization needsTight budgets at scale (pricing escalates)B2C high-volume transactional businesses

Pricing

Free tier available. Paid plans from $0.

Free

$0

  • CRM
  • Email marketing
  • Forms
  • Live chat

Starter

$20/mo

  • 1,000 contacts
  • Email automation
  • Ad management

Professional

$890/mo

  • 2,000 contacts
  • Full automation
  • A/B testing

Enterprise

$3,600/mo

  • 10,000 contacts
  • Custom objects
  • Revenue attribution

Plan names and prices are as published by HubSpot when we last reviewed this profile. Vendors change pricing without notice; the official page is the source of truth.

Popular products

HubSpot CRM

Free CRM

4.6

Marketing Hub

Marketing Automation

4.5

Sales Hub

Sales CRM

4.4

Service Hub

Customer Service

4.3

CMS Hub

Website Builder

4.2

Key facts and timeline

  • 194,000+ customers in 120+ countries
  • Coined the term 'inbound marketing'
  • HubSpot Academy has 500K+ certified professionals
  • Public company since 2014 (NYSE: HUBS)
  • Founded at MIT by Brian Halligan & Dharmesh Shah
  • Yamini Rangan became CEO in 2021

  1. 2006

    Founded by Brian Halligan & Dharmesh Shah at MIT

  2. 2009

    Published 'Inbound Marketing' book

  3. 2014

    IPO on NYSE at $25/share

  4. 2017

    Launched free CRM

  5. 2018

    Passed 50,000 customers

  6. 2020

    Acquired The Hustle newsletter

  7. 2021

    Yamini Rangan became CEO

  8. 2022

    Reached $1.7B revenue

  9. 2024

    Passed 194,000 customers, $2.2B revenue

Partnerships and positioning

Certifications

  • SOC 2 Type II
  • ISO 27001
  • GDPR
  • HIPAA (available)

Check the latest numbers on HubSpot

Ratings, prices and share prices change weekly. We link to the source rather than quoting a snapshot.

Pricing & plans
Official website
User reviews
G2CapterraTrustpilot
Public listing
NYSE: HUBS
Company
LinkedIn

Links open the third-party site in a new tab. Figures shown there are theirs, not ours.

HubSpot: common questions

What is HubSpot best for?
HubSpot is best for SMBs and mid-market companies, inbound marketing strategies, content marketing teams and sales + marketing alignment. It is a weaker choice for enterprise with complex customization needs and tight budgets at scale (pricing escalates).
What are the main drawbacks of HubSpot?
The most common criticisms are: Pricing escalates quickly with contacts; Complex tier structure (Starter/Pro/Enterprise); Marketing Hub required for full automation.
How much does HubSpot cost?
HubSpot has a free tier and paid plans start at $0. Prices change often, so confirm the current figure on the official pricing page before deciding.
How does HubSpot score on BrandCompare?
HubSpot scores 85/100 overall. Its highest dimension is features & functionality at 92/100 and its lowest is pricing & value at 65/100. Scores are editorial assessments weighted by the category methodology, not user ratings.
Where is HubSpot based and when was it founded?
HubSpot was founded in 2006 and is headquartered in Cambridge, MA, USA.