HubSpot
SaaS & B2B ToolspremiumGrow better with HubSpot
4.5/ 5
|
65,000 reviews
|
Score: 85/100
About HubSpot
HubSpot is a leading CRM and inbound marketing platform that pioneered content-driven customer acquisition. Founded in 2006 by Brian Halligan and Dharmesh Shah at MIT, HubSpot coined the term 'inbound marketing' and built an entire methodology around attracting customers through valuable content. The company offers a free CRM with paid Marketing, Sales, Service, and CMS Hubs. Public since 2014, HubSpot has grown to over 194,000 customers in 120+ countries and is known for its exceptional educational content and HubSpot Academy certifications.
Performance Ratings
Features & Functionality92/100
Ease of Use85/100
Integrations90/100
Pricing & Value65/100
Customer Support88/100
Scalability88/100
Security & Compliance88/100
Pros & Cons
Pros
- Free CRM forever (truly free, no time limit)
- Excellent marketing automation workflows
- Best-in-class educational content (HubSpot Academy)
- User-friendly, intuitive interface
- 1,500+ app integrations
- True all-in-one platform
Cons
- Pricing escalates quickly with contacts
- Complex tier structure (Starter/Pro/Enterprise)
- Marketing Hub required for full automation
- Vendor lock-in with content/data
- Per-contact pricing model adds up fast
Best For
SMBs and mid-market companiesInbound marketing strategiesContent marketing teamsSales + Marketing alignmentFirst CRM for growing startupsCompanies wanting all-in-one platform
Popular Products
HubSpot CRM
Free CRM
4.6
Marketing Hub
Marketing Automation
4.5
Sales Hub
Sales CRM
4.4
Service Hub
Customer Service
4.3
CMS Hub
Website Builder
4.2
Company Info
- Founded
- 2006
- Headquarters
- Cambridge, MA, USA
- Employees
- 7,400+
- Revenue
- $2.2B
