Privacy Policy

Last updated: December 9, 2024

Summary: We collect minimal data, use it only to improve our service, never sell your information, and you can request deletion at any time.

1. Introduction

BrandCompare.io ("we," "our," or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website brandcompare.io.

2. Information We Collect

2.1 Information Automatically Collected

When you visit our website, we automatically collect certain information:

  • Device Information: Browser type, operating system, device type
  • Usage Data: Pages viewed, time spent, clicks, scroll behavior
  • Location Data: Country and city (approximate, from IP address)
  • Referral Data: How you found our website

2.2 Information You Provide

We collect information you voluntarily provide:

  • Contact Forms: Name, email, message content
  • Newsletter: Email address (if you subscribe)
  • Feedback: Any information you include in feedback

3. How We Use Your Information

We use collected information to:

  • Provide and maintain our website
  • Improve user experience and content
  • Analyze usage patterns to optimize our service
  • Respond to your inquiries and requests
  • Send newsletters (only if you opted in)
  • Detect and prevent fraud or abuse

4. Analytics and Tracking

We use the following third-party services:

4.1 Google Analytics 4

We use Google Analytics to understand how visitors interact with our website. Google Analytics collects information such as how often users visit, what pages they view, and what other sites they used prior to coming to our site.

You can opt-out of Google Analytics by installing the Google Analytics Opt-out Browser Add-on.

5. Cookies

We use cookies and similar tracking technologies. These include:

  • Essential Cookies: Required for website functionality
  • Analytics Cookies: Help us understand usage patterns
  • Preference Cookies: Remember your settings

You can control cookies through your browser settings. Note that disabling cookies may affect website functionality.

6. Third-Party Links

Our website contains links to third-party websites, including:

  • Tyre retailer websites (affiliate links)
  • Manufacturer websites
  • Research and review sources

We are not responsible for the privacy practices of these external sites. We encourage you to read their privacy policies.

7. Affiliate Disclosure

BrandCompare.io participates in affiliate programs. When you click certain links and make a purchase, we may earn a commission at no extra cost to you. This never influences our ratings or recommendations.

8. Data Security

We implement appropriate security measures including:

  • HTTPS encryption for all data transmission
  • Regular security audits
  • Limited access to personal information
  • Secure hosting infrastructure (Vercel)

9. Your Rights

You have the right to:

  • Access: Request a copy of your personal data
  • Rectification: Request correction of inaccurate data
  • Erasure: Request deletion of your data
  • Objection: Object to certain processing activities
  • Portability: Request transfer of your data

To exercise these rights, contact us at privacy@brandcompare.io.

10. Children's Privacy

Our website is not intended for children under 13. We do not knowingly collect personal information from children under 13. If you believe we have collected such information, please contact us immediately.

11. International Users

Our website is hosted in the United States. If you access our website from outside the US, your information may be transferred to, stored, and processed in the US. By using our website, you consent to this transfer.

12. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the "Last updated" date.

13. Contact Us

If you have questions about this Privacy Policy, please contact us: