Zendesk or HubSpot?

Which saas & b2b tool brand is right for you?

HubSpotwins 3 of 7 categories
Zendesk

Zendesk

Champions of customer service

4.3/5
|55,000 reviews
2
Wins
2007
Founded
premium
Price
WINNER
HubSpot

HubSpot

Grow better with HubSpot

4.5/5
|65,000 reviews
3
Wins
2006
Founded
premium
Price

Head-to-Head Comparison

92
Features & Functionality
92
75
Ease of Use
HubSpot wins
85
90
Integrations
90
60
Pricing & Value
HubSpot wins
65
82
Customer Support
HubSpot wins
88
92
Scalability
Zendesk wins
88
90
Security & Compliance
Zendesk wins
88
Zendesk

Zendesk excels at

ScalabilitySecurity & Compliance
HubSpot

HubSpot excels at

Ease of UsePricing & ValueCustomer Support

Pros & Cons

Zendesk

Zendesk

Comprehensive feature set
Strong marketplace
Multi-channel support
Good reporting
Expensive
Complex setup
HubSpot

HubSpot

Free CRM forever (truly free, no time limit)
Excellent marketing automation workflows
Best-in-class educational content (HubSpot Academy)
User-friendly, intuitive interface
Pricing escalates quickly with contacts
Complex tier structure (Starter/Pro/Enterprise)

The Bottom Line

Choose Zendesk if you want...

  • Customer support teams
  • Help desk operations
  • Multi-channel support
  • Enterprise support

Choose HubSpot if you want...

  • SMBs and mid-market companies
  • Inbound marketing strategies
  • Content marketing teams
  • Sales + Marketing alignment

Our pick: HubSpot — Better overall scores and stronger performance across key categories. However, Zendesk is the better choice if you prioritize scalability or security & compliance.

Real-Time Brand Data

Stock prices, reviews, sentiment & more

Zendesk

Zendesk

Free Trial

Try Zendesk free. No credit card required.

Annual Billing Discount

20% OFF

Save up to 20% when you pay annually.

PricingFeaturesSupportAlternativesIntegration
G2
4.721480439304656
(1,668)
LeaderHigh Performer
View reviews
Capterra
4.526828542404296
(472)
View reviews
TrustpilotGood
4.5735494630417675
(378)
View reviews
Last updated: 2024-12-10
HubSpot

HubSpot

$678.45
+1.85%
$32.8B
Market Cap
$726.50
52W High
$391.20
52W Low

Last updated: 2024-12-10

Free CRM Forever

Get started with HubSpot CRM completely free. No credit card, no time limit. Includes contact management, email, and live chat.

20% Off Annual Plans

20% OFF

Save 20% when you pay annually for any Starter, Professional, or Enterprise plan.

Startups Get 90% Off

90% OFF

Eligible startups get 90% off their first year through HubSpot for Startups program.

For eligible startupsClaim offer
Pricing concernsFree CRMMarketing automationSalesforce comparisonAcademy certificationsContact limits
G2
4.4
(12,567)
Leader - Fall 2024Best Support
View reviews
Capterra
4.5
(4,234)
View reviews
TrustpilotAverage
2.8
(1,456)
View reviews
Last updated: 2024-12-10