HubSpot or Intercom?

Which saas & b2b tool brand is right for you?

HubSpotwins 6 of 7 categories
WINNER
HubSpot

HubSpot

Grow better with HubSpot

4.5/5
|65,000 reviews
6
Wins
2006
Founded
premium
Price
Intercom

Intercom

The AI-first customer service platform

4.4/5
|38,000 reviews
0
Wins
2011
Founded
premium
Price

Head-to-Head Comparison

92
Features & Functionality
HubSpot wins
90
85
Ease of Use
HubSpot wins
82
90
Integrations
HubSpot wins
88
65
Pricing & Value
HubSpot wins
55
88
Customer Support
HubSpot wins
78
88
Scalability
HubSpot wins
85
88
Security & Compliance
88
HubSpot

HubSpot excels at

Features & FunctionalityEase of UseIntegrationsPricing & ValueCustomer SupportScalability
Intercom

Intercom excels at

No category wins in this comparison

Pros & Cons

HubSpot

HubSpot

Free CRM forever (truly free, no time limit)
Excellent marketing automation workflows
Best-in-class educational content (HubSpot Academy)
User-friendly, intuitive interface
Pricing escalates quickly with contacts
Complex tier structure (Starter/Pro/Enterprise)
Intercom

Intercom

Beautiful, modern UI
Great in-app messaging
Product tours included
Fin AI agent
Very expensive
Complex pricing

The Bottom Line

Choose HubSpot if you want...

  • SMBs and mid-market companies
  • Inbound marketing strategies
  • Content marketing teams
  • Sales + Marketing alignment

Choose Intercom if you want...

  • SaaS companies
  • In-app messaging
  • Product-led growth
  • Conversational support

Our pick: HubSpot — Better overall scores and stronger performance across key categories.

Real-Time Brand Data

Stock prices, reviews, sentiment & more

HubSpot

HubSpot

$678.45
+1.85%
$32.8B
Market Cap
$726.50
52W High
$391.20
52W Low

Last updated: 2024-12-10

Free CRM Forever

Get started with HubSpot CRM completely free. No credit card, no time limit. Includes contact management, email, and live chat.

20% Off Annual Plans

20% OFF

Save 20% when you pay annually for any Starter, Professional, or Enterprise plan.

Startups Get 90% Off

90% OFF

Eligible startups get 90% off their first year through HubSpot for Startups program.

For eligible startupsClaim offer
Pricing concernsFree CRMMarketing automationSalesforce comparisonAcademy certificationsContact limits
G2
4.4
(12,567)
Leader - Fall 2024Best Support
View reviews
Capterra
4.5
(4,234)
View reviews
TrustpilotAverage
2.8
(1,456)
View reviews
Last updated: 2024-12-10
Intercom

Intercom

Free Trial

Try Intercom free. No credit card required.

Annual Billing Discount

20% OFF

Save up to 20% when you pay annually.

PricingFeaturesSupportAlternativesIntegration
G2
4.288144745811304
(570)
LeaderHigh Performer
View reviews
Capterra
4.652681746754352
(1,101)
View reviews
TrustpilotGood
3.6925218670315054
(177)
View reviews
Last updated: 2024-12-10