Asana or HubSpot?
Which saas & b2b tool brand is right for you?
Asanawins 5 of 7 categories
WINNER
Asana
Work on big ideas, without the busywork
4.4/5
|52,000 reviews5
Wins
2008
Founded
premium
Price
HubSpot
Grow better with HubSpot
4.5/5
|65,000 reviews2
Wins
2006
Founded
premium
Price
Head-to-Head Comparison
88
Features & Functionality
HubSpot wins
92
88
Ease of Use
Asana wins
85
92
Integrations
Asana wins
90
68
Pricing & Value
Asana wins
65
85
Customer Support
HubSpot wins
88
92
Scalability
Asana wins
88
90
Security & Compliance
Asana wins
88
Asana excels at
Ease of UseIntegrationsPricing & ValueScalabilitySecurity & Compliance
HubSpot excels at
Features & FunctionalityCustomer Support
Pros & Cons
Asana
Clean, intuitive interface
Strong workflow automation
Excellent enterprise features
Reliable and stable
Expensive for small teams
Limited free tier
HubSpot
Free CRM forever (truly free, no time limit)
Excellent marketing automation workflows
Best-in-class educational content (HubSpot Academy)
User-friendly, intuitive interface
Pricing escalates quickly with contacts
Complex tier structure (Starter/Pro/Enterprise)
The Bottom Line
Choose Asana if you want...
- Marketing teams
- Enterprise organizations
- Cross-functional projects
- Teams needing reliability
Choose HubSpot if you want...
- SMBs and mid-market companies
- Inbound marketing strategies
- Content marketing teams
- Sales + Marketing alignment
Our pick: Asana — Better overall scores and stronger performance across key categories. However, HubSpot is the better choice if you prioritize features & functionality or customer support.
Real-Time Brand Data
Stock prices, reviews, sentiment & more
Asana
$22.45
+1.54%
$5.1B
Market Cap
$28.67
52W High
$11.32
52W Low
Last updated: 2024-12-10
+69
Score
SimplicityIntegrationsPricingTimeline viewGoals
Last updated: 2024-12-10
HubSpot
$678.45
+1.85%
$32.8B
Market Cap
$726.50
52W High
$391.20
52W Low
Last updated: 2024-12-10
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Last updated: 2024-12-10
