Zendesk or Gusto?

Which saas & b2b tool brand is right for you?

Zendeskwins 4 of 7 categories
WINNER
Zendesk

Zendesk

Champions of customer service

4.3/5
|55,000 reviews
4
Wins
2007
Founded
premium
Price
Gusto

Gusto

The people platform for growing businesses

4.6/5
|35,000 reviews
3
Wins
2011
Founded
mid
Price

Head-to-Head Comparison

92
Features & Functionality
Zendesk wins
88
75
Ease of Use
Gusto wins
95
90
Integrations
Zendesk wins
85
60
Pricing & Value
Gusto wins
82
82
Customer Support
Gusto wins
85
92
Scalability
Zendesk wins
75
90
Security & Compliance
Zendesk wins
88
Zendesk

Zendesk excels at

Features & FunctionalityIntegrationsScalabilitySecurity & Compliance
Gusto

Gusto excels at

Ease of UsePricing & ValueCustomer Support

Pros & Cons

Zendesk

Zendesk

Comprehensive feature set
Strong marketplace
Multi-channel support
Good reporting
Expensive
Complex setup
Gusto

Gusto

Dead-simple payroll
Automatic tax filing
Great benefits options
Modern, clean UI
US-only payroll
Limited HRIS features

The Bottom Line

Choose Zendesk if you want...

  • Customer support teams
  • Help desk operations
  • Multi-channel support
  • Enterprise support

Choose Gusto if you want...

  • Small businesses (1-200)
  • First-time payroll
  • US payroll
  • Benefits administration

Our pick: Zendesk — Better overall scores and stronger performance across key categories. However, Gusto is the better choice if you prioritize ease of use or pricing & value.

Real-Time Brand Data

Stock prices, reviews, sentiment & more

Zendesk

Zendesk

Free Trial

Try Zendesk free. No credit card required.

Annual Billing Discount

20% OFF

Save up to 20% when you pay annually.

PricingFeaturesSupportAlternativesIntegration
G2
4.459701356036776
(944)
LeaderHigh Performer
View reviews
Capterra
4.463899309777131
(335)
View reviews
TrustpilotGood
4.448132056363398
(378)
View reviews
Last updated: 2026-12-10
Gusto

Gusto

Free Trial

Try Gusto free. No credit card required.

Annual Billing Discount

20% OFF

Save up to 20% when you pay annually.

PricingFeaturesSupportAlternativesIntegration
G2
4.587090169675236
(1,755)
LeaderHigh Performer
View reviews
Capterra
4.61953604650566
(224)
View reviews
TrustpilotGood
4.228246618508383
(515)
View reviews
Last updated: 2026-12-10