Salesforce or Hotjar?
Which saas & b2b tool brand is right for you?
Salesforcewins 5 of 7 categories
WINNER
Salesforce
We bring companies and customers together
4.3/5
|95,000 reviews5
Wins
1999
Founded
premium
Price
Hotjar
Understand how users behave on your site
4.4/5
|32,000 reviews2
Wins
2014
Founded
mid
Price
Head-to-Head Comparison
98
Features & Functionality
Salesforce wins
82
65
Ease of Use
Hotjar wins
92
98
Integrations
Salesforce wins
78
55
Pricing & Value
Hotjar wins
85
80
Customer Support
Salesforce wins
75
98
Scalability
Salesforce wins
78
95
Security & Compliance
Salesforce wins
82
Salesforce excels at
Features & FunctionalityIntegrationsCustomer SupportScalabilitySecurity & Compliance
Hotjar excels at
Ease of UsePricing & Value
Pros & Cons
Salesforce
Most powerful and customizable CRM
Infinite customization (Apex, LWC)
5,000+ apps on AppExchange
Industry-leading AI (Einstein GPT)
Expensive ($25-$300+/user/month)
Steep learning curve
Hotjar
Easy to set up
Visual heatmaps
Session recordings
User feedback tools
Limited depth
Sampling on free tier
The Bottom Line
Choose Salesforce if you want...
- Enterprise organizations (1,000+ employees)
- Complex, multi-stage sales processes
- Heavy customization requirements
- Large global sales teams
Choose Hotjar if you want...
- UX research
- Conversion optimization
- Website feedback
- Visual analytics
Our pick: Salesforce — Better overall scores and stronger performance across key categories. However, Hotjar is the better choice if you prioritize ease of use or pricing & value.
Real-Time Brand Data
Stock prices, reviews, sentiment & more
Salesforce
$336.78
+1.27%
$325B
Market Cap
$369.00
52W High
$212.00
52W Low
Last updated: 2024-12-10
Nonprofit Discount
Up to 80% OFF10 free licenses and deep discounts for nonprofits.
OngoingClaim offer
ComplexityCostCustomizationAdmin trainingIntegrations
Last updated: 2024-12-10
Hotjar
PricingFeaturesSupportAlternativesIntegration
Last updated: 2024-12-10
