Pipedrive or Klaviyo?
Which saas & b2b tool brand is right for you?
Klaviyowins 4 of 7 categories
Pipedrive
The CRM built by salespeople, for salespeople
4.5/5
|32,000 reviews3
Wins
2010
Founded
mid
Price
WINNER
Klaviyo
Power smarter digital relationships
4.6/5
|28,000 reviews4
Wins
2012
Founded
premium
Price
Head-to-Head Comparison
78
Features & Functionality
Klaviyo wins
92
92
Ease of Use
Pipedrive wins
80
82
Integrations
Klaviyo wins
95
85
Pricing & Value
Pipedrive wins
65
82
Customer Support
Pipedrive wins
78
75
Scalability
Klaviyo wins
90
82
Security & Compliance
Klaviyo wins
88
Pipedrive excels at
Ease of UsePricing & ValueCustomer Support
Klaviyo excels at
Features & FunctionalityIntegrationsScalabilitySecurity & Compliance
Pros & Cons
Pipedrive
Very easy to use
Great visual pipeline
Affordable pricing
Built for salespeople
Limited marketing features
Basic reporting
Klaviyo
Best-in-class e-commerce integration
Powerful segmentation
Revenue attribution
Great flows/automations
Expensive
E-commerce focused
The Bottom Line
Choose Pipedrive if you want...
- Small sales teams
- Visual pipeline management
- SMBs
- First-time CRM users
Choose Klaviyo if you want...
- E-commerce brands
- Shopify stores
- DTC companies
- Revenue-focused marketing
Our pick: Klaviyo — Better overall scores and stronger performance across key categories. However, Pipedrive is the better choice if you prioritize ease of use or pricing & value.
Real-Time Brand Data
Stock prices, reviews, sentiment & more
Pipedrive
PricingFeaturesSupportAlternativesIntegration
Last updated: 2024-12-10
Klaviyo
PricingFeaturesSupportAlternativesIntegration
Last updated: 2024-12-10
