Zoom or Mixpanel?
Which saas & b2b tool brand is right for you?
Mixpanelwins 3 of 7 categories
WINNER
Mixpanel
Powerful, self-serve product analytics
4.5/5
|22,000 reviews3
Wins
2009
Founded
mid
Price
Head-to-Head Comparison
88
Features & Functionality
Mixpanel wins
90
95
Ease of Use
Zoom wins
78
85
Integrations
85
75
Pricing & Value
75
72
Customer Support
Mixpanel wins
75
95
Scalability
Zoom wins
88
80
Security & Compliance
Mixpanel wins
88
Zoom excels at
Ease of UseScalability
Mixpanel excels at
Features & FunctionalityCustomer SupportSecurity & Compliance
Pros & Cons
Zoom
Industry-best video quality and reliability
Extremely easy to use (grandma-approved)
Works on any device, any network
Scales to 1,000+ participants
Security concerns early on (improved significantly)
'Zoom fatigue' is a documented phenomenon
Mixpanel
Powerful event analytics
Great funnel analysis
Retention cohorts
Self-serve querying
Learning curve
Can get expensive
The Bottom Line
Choose Zoom if you want...
- Video meetings of all sizes
- Webinars and virtual events
- Remote-first and hybrid companies
- Education and online learning
Choose Mixpanel if you want...
- Product teams
- User behavior analysis
- Funnel optimization
- Retention analysis
Our pick: Mixpanel — Better overall scores and stronger performance across key categories. However, Zoom is the better choice if you prioritize ease of use or scalability.
Real-Time Brand Data
Stock prices, reviews, sentiment & more
Zoom
+73
Score
PricingFeaturesSupportAlternativesIntegration
Last updated: 2024-12-10
Mixpanel
PricingFeaturesSupportAlternativesIntegration
Last updated: 2024-12-10
