Mixpanel
SaaS & B2B ToolsmidPowerful, self-serve product analytics
4.5/ 5
|
22,000 reviews
|
Score: 83/100
About Mixpanel
Mixpanel is a product analytics platform for tracking user behavior, funnels, and retention. Known for event-based tracking and powerful querying. Alternative to Amplitude and Google Analytics for product teams.
Performance Ratings
Features & Functionality90/100
Ease of Use78/100
Integrations85/100
Pricing & Value75/100
Customer Support75/100
Scalability88/100
Security & Compliance88/100
Pros & Cons
Pros
- Powerful event analytics
- Great funnel analysis
- Retention cohorts
- Self-serve querying
- Real-time data
- Good free tier
Cons
- Learning curve
- Can get expensive
- Requires proper implementation
- Less marketing-focused
- Complex setup
Best For
Product teamsUser behavior analysisFunnel optimizationRetention analysisEvent tracking
Popular Products
Mixpanel Analytics
Product Analytics
4.5
Mixpanel Marketing
Campaign Analytics
4.2
Real-Time Data & Updates
Top Discussions
PricingFeaturesSupportAlternativesIntegration
Last updated: 2026-12-10
Company Info
- Founded
- 2009
- Headquarters
- San Francisco, CA, USA
- Employees
- 400+
- Revenue
- $100M+ ARR
