QuickBooks or Klaviyo?
Which saas & b2b tool brand is right for you?
Klaviyowins 4 of 7 categories
QuickBooks
Smart tools for your small business
4.3/5
|95,000 reviews2
Wins
1983
Founded
mid
Price
WINNER
Klaviyo
Power smarter digital relationships
4.6/5
|28,000 reviews4
Wins
2012
Founded
premium
Price
Head-to-Head Comparison
90
Features & Functionality
Klaviyo wins
92
82
Ease of Use
QuickBooks wins
80
92
Integrations
Klaviyo wins
95
70
Pricing & Value
QuickBooks wins
65
72
Customer Support
Klaviyo wins
78
80
Scalability
Klaviyo wins
90
88
Security & Compliance
88
QuickBooks excels at
Ease of UsePricing & Value
Klaviyo excels at
Features & FunctionalityIntegrationsCustomer SupportScalability
Pros & Cons
QuickBooks
Industry standard
Huge app ecosystem
Excellent accountant support
Good banking integration
Gets expensive
Complex pricing
Klaviyo
Best-in-class e-commerce integration
Powerful segmentation
Revenue attribution
Great flows/automations
Expensive
E-commerce focused
The Bottom Line
Choose QuickBooks if you want...
- Small businesses
- Accountants
- Freelancers
- US businesses
Choose Klaviyo if you want...
- E-commerce brands
- Shopify stores
- DTC companies
- Revenue-focused marketing
Our pick: Klaviyo — Better overall scores and stronger performance across key categories. However, QuickBooks is the better choice if you prioritize ease of use or pricing & value.
Real-Time Brand Data
Stock prices, reviews, sentiment & more
QuickBooks
PricingFeaturesSupportAlternativesIntegration
Last updated: 2024-12-10
Klaviyo
PricingFeaturesSupportAlternativesIntegration
Last updated: 2024-12-10
