Asana or Klaviyo?

Which saas & b2b tool brand is right for you?

Asanawins 5 of 7 categories
WINNER
Asana

Asana

Work on big ideas, without the busywork

4.4/5
|52,000 reviews
5
Wins
2008
Founded
premium
Price
Klaviyo

Klaviyo

Power smarter digital relationships

4.6/5
|28,000 reviews
2
Wins
2012
Founded
premium
Price

Head-to-Head Comparison

88
Features & Functionality
Klaviyo wins
92
88
Ease of Use
Asana wins
80
92
Integrations
Klaviyo wins
95
68
Pricing & Value
Asana wins
65
85
Customer Support
Asana wins
78
92
Scalability
Asana wins
90
90
Security & Compliance
Asana wins
88
Asana

Asana excels at

Ease of UsePricing & ValueCustomer SupportScalabilitySecurity & Compliance
Klaviyo

Klaviyo excels at

Features & FunctionalityIntegrations

Pros & Cons

Asana

Asana

Clean, intuitive interface
Strong workflow automation
Excellent enterprise features
Reliable and stable
Expensive for small teams
Limited free tier
Klaviyo

Klaviyo

Best-in-class e-commerce integration
Powerful segmentation
Revenue attribution
Great flows/automations
Expensive
E-commerce focused

The Bottom Line

Choose Asana if you want...

  • Marketing teams
  • Enterprise organizations
  • Cross-functional projects
  • Teams needing reliability

Choose Klaviyo if you want...

  • E-commerce brands
  • Shopify stores
  • DTC companies
  • Revenue-focused marketing

Our pick: Asana — Better overall scores and stronger performance across key categories. However, Klaviyo is the better choice if you prioritize features & functionality or integrations.

Real-Time Brand Data

Stock prices, reviews, sentiment & more

Asana

Asana

$22.45
+1.54%
$5.1B
Market Cap
$28.67
52W High
$11.32
52W Low

Last updated: 2024-12-10

Free Basic Plan

Free for teams up to 10 members with basic features.

SimplicityIntegrationsPricingTimeline viewGoals
G2
4.4
(10,234)
Leader Fall 2024Easiest Admin
View reviews
Capterra
4.5
(12,456)
View reviews
Last updated: 2024-12-10
Klaviyo

Klaviyo

Free Trial

Try Klaviyo free. No credit card required.

Annual Billing Discount

20% OFF

Save up to 20% when you pay annually.

PricingFeaturesSupportAlternativesIntegration
G2
4.21551286258209
(1,622)
LeaderHigh Performer
View reviews
Capterra
4.578315420477996
(371)
View reviews
TrustpilotGood
4.551008057650303
(548)
View reviews
Last updated: 2024-12-10