SaaS & B2B Tools · Mid-range

QuickBooks

Smart tools for your small business

Visit QuickBooks Compare with another brandFounded 1983 · Mountain View, CA, USA (Intuit)

83/ 100

BrandCompare score

4.3/5 across 95,000 reviews analysed

Who is QuickBooks for?

QuickBooks is a strong fit for small businesses, accountants and freelancers. In our scoring it is strongest on integrations (92/100) and weakest on pricing & value (70/100). Look elsewhere if you need enterprise and complex multi-entity.

Derived from our 7-dimension scoring and the use cases we tested. How we score

About QuickBooks

QuickBooks is the leading accounting software for small businesses. Part of Intuit, it handles invoicing, expense tracking, payroll, and financial reporting. The standard for small business accounting in the US.

Scores by dimension

Editorial assessments on a 0–100 scale, weighted by how much each dimension matters in this category.

Features & Functionality

Breadth and depth of features, customization options

Ease of Use

User interface, learning curve, onboarding experience

Integrations

Third-party app connections, API quality, ecosystem

Pricing & Value

Cost effectiveness, pricing transparency, ROI

Customer Support

Response time, documentation, community resources

Scalability

Growth capacity, enterprise features, performance at scale

Security & Compliance

Data protection, certifications (SOC2, GDPR), uptime

Scores are BrandCompare editorial ratings, not third-party user ratings. Weights per dimension are listed on the methodology page.

Pros and cons

Where it wins

Industry standard
Huge app ecosystem
Excellent accountant support
Good banking integration
Mobile apps
Payroll included

Where it falls short

Gets expensive
Complex pricing
Support quality varies
US-centric
Can be overwhelming

Best for, and not for

Good fit

Small businessesAccountantsFreelancersUS businessesFirst-time bookkeeping

Poor fit

EnterpriseComplex multi-entityNon-US businesses

Key facts and timeline

7M+ subscribers
Market leader in SMB accounting
Part of $180B Intuit
Over 40 years old

Partnerships and positioning

Certifications

SOC 2
PCI DSS

Check the latest numbers on QuickBooks

Ratings, prices and share prices change weekly. We link to the source rather than quoting a snapshot.

Pricing & plans: Official website

Links open the third-party site in a new tab. Figures shown there are theirs, not ours.

QuickBooks: common questions

What is QuickBooks best for?

QuickBooks is best for small businesses, accountants, freelancers and US businesses. It is a weaker choice for enterprise and complex multi-entity.

What are the main drawbacks of QuickBooks?

The most common criticisms are: Gets expensive; Complex pricing; Support quality varies.

Is QuickBooks a budget, mid-range or premium tool brand?

We class QuickBooks as a mid-range option within saas & b2b tools.

How does QuickBooks score on BrandCompare?

QuickBooks scores 83/100 overall. Its highest dimension is integrations at 92/100 and its lowest is pricing & value at 70/100. Scores are editorial assessments weighted by the category methodology, not user ratings.

Where is QuickBooks based and when was it founded?

QuickBooks was founded in 1983 and is headquartered in Mountain View, CA, USA (Intuit).