Pipedrive or Gusto?

Which saas & b2b tool brand is right for you?

Gustowins 5 of 7 categories
Pipedrive

Pipedrive

The CRM built by salespeople, for salespeople

4.5/5
|32,000 reviews
1
Wins
2010
Founded
mid
Price
WINNER
Gusto

Gusto

The people platform for growing businesses

4.6/5
|35,000 reviews
5
Wins
2011
Founded
mid
Price

Head-to-Head Comparison

78
Features & Functionality
Gusto wins
88
92
Ease of Use
Gusto wins
95
82
Integrations
Gusto wins
85
85
Pricing & Value
Pipedrive wins
82
82
Customer Support
Gusto wins
85
75
Scalability
75
82
Security & Compliance
Gusto wins
88
Pipedrive

Pipedrive excels at

Pricing & Value
Gusto

Gusto excels at

Features & FunctionalityEase of UseIntegrationsCustomer SupportSecurity & Compliance

Pros & Cons

Pipedrive

Pipedrive

Very easy to use
Great visual pipeline
Affordable pricing
Built for salespeople
Limited marketing features
Basic reporting
Gusto

Gusto

Dead-simple payroll
Automatic tax filing
Great benefits options
Modern, clean UI
US-only payroll
Limited HRIS features

The Bottom Line

Choose Pipedrive if you want...

  • Small sales teams
  • Visual pipeline management
  • SMBs
  • First-time CRM users

Choose Gusto if you want...

  • Small businesses (1-200)
  • First-time payroll
  • US payroll
  • Benefits administration

Our pick: Gusto — Better overall scores and stronger performance across key categories. However, Pipedrive is the better choice if you prioritize pricing & value.

Real-Time Brand Data

Stock prices, reviews, sentiment & more

Pipedrive

Pipedrive

Free Trial

Try Pipedrive free. No credit card required.

Annual Billing Discount

20% OFF

Save up to 20% when you pay annually.

PricingFeaturesSupportAlternativesIntegration
G2
4.3271883624927465
(1,023)
LeaderHigh Performer
View reviews
Capterra
4.613647065531396
(257)
View reviews
TrustpilotGood
3.5530535805520316
(526)
View reviews
Last updated: 2026-12-10
Gusto

Gusto

Free Trial

Try Gusto free. No credit card required.

Annual Billing Discount

20% OFF

Save up to 20% when you pay annually.

PricingFeaturesSupportAlternativesIntegration
G2
4.7297809761032905
(1,317)
LeaderHigh Performer
View reviews
Capterra
4.616741053492967
(1,182)
View reviews
TrustpilotGood
3.5239255959481386
(466)
View reviews
Last updated: 2026-12-10