Pipedrive or Gusto?
Which saas & b2b tool brand is right for you?
Gustowins 5 of 7 categories
Pipedrive
The CRM built by salespeople, for salespeople
4.5/5
|32,000 reviews1
Wins
2010
Founded
mid
Price
WINNER
Gusto
The people platform for growing businesses
4.6/5
|35,000 reviews5
Wins
2011
Founded
mid
Price
Head-to-Head Comparison
78
Features & Functionality
Gusto wins
88
92
Ease of Use
Gusto wins
95
82
Integrations
Gusto wins
85
85
Pricing & Value
Pipedrive wins
82
82
Customer Support
Gusto wins
85
75
Scalability
75
82
Security & Compliance
Gusto wins
88
Pipedrive excels at
Pricing & Value
Gusto excels at
Features & FunctionalityEase of UseIntegrationsCustomer SupportSecurity & Compliance
Pros & Cons
Pipedrive
Very easy to use
Great visual pipeline
Affordable pricing
Built for salespeople
Limited marketing features
Basic reporting
Gusto
Dead-simple payroll
Automatic tax filing
Great benefits options
Modern, clean UI
US-only payroll
Limited HRIS features
The Bottom Line
Choose Pipedrive if you want...
- Small sales teams
- Visual pipeline management
- SMBs
- First-time CRM users
Choose Gusto if you want...
- Small businesses (1-200)
- First-time payroll
- US payroll
- Benefits administration
Our pick: Gusto — Better overall scores and stronger performance across key categories. However, Pipedrive is the better choice if you prioritize pricing & value.
Real-Time Brand Data
Stock prices, reviews, sentiment & more
Pipedrive
PricingFeaturesSupportAlternativesIntegration
Last updated: 2024-12-10
Gusto
PricingFeaturesSupportAlternativesIntegration
Last updated: 2024-12-10
