HubSpot or Hotjar?
Which saas & b2b tool brand is right for you?
HubSpotwins 5 of 7 categories
WINNER
HubSpot
Grow better with HubSpot
4.5/5
|65,000 reviews5
Wins
2006
Founded
premium
Price
Hotjar
Understand how users behave on your site
4.4/5
|32,000 reviews2
Wins
2014
Founded
mid
Price
Head-to-Head Comparison
92
Features & Functionality
HubSpot wins
82
85
Ease of Use
Hotjar wins
92
90
Integrations
HubSpot wins
78
65
Pricing & Value
Hotjar wins
85
88
Customer Support
HubSpot wins
75
88
Scalability
HubSpot wins
78
88
Security & Compliance
HubSpot wins
82
HubSpot excels at
Features & FunctionalityIntegrationsCustomer SupportScalabilitySecurity & Compliance
Hotjar excels at
Ease of UsePricing & Value
Pros & Cons
HubSpot
Free CRM forever (truly free, no time limit)
Excellent marketing automation workflows
Best-in-class educational content (HubSpot Academy)
User-friendly, intuitive interface
Pricing escalates quickly with contacts
Complex tier structure (Starter/Pro/Enterprise)
Hotjar
Easy to set up
Visual heatmaps
Session recordings
User feedback tools
Limited depth
Sampling on free tier
The Bottom Line
Choose HubSpot if you want...
- SMBs and mid-market companies
- Inbound marketing strategies
- Content marketing teams
- Sales + Marketing alignment
Choose Hotjar if you want...
- UX research
- Conversion optimization
- Website feedback
- Visual analytics
Our pick: HubSpot — Better overall scores and stronger performance across key categories. However, Hotjar is the better choice if you prioritize ease of use or pricing & value.
Real-Time Brand Data
Stock prices, reviews, sentiment & more
HubSpot
$678.45
+1.85%
$32.8B
Market Cap
$726.50
52W High
$391.20
52W Low
Last updated: 2024-12-10
Free CRM Forever
Get started with HubSpot CRM completely free. No credit card, no time limit. Includes contact management, email, and live chat.
OngoingClaim offer
20% Off Annual Plans
20% OFFSave 20% when you pay annually for any Starter, Professional, or Enterprise plan.
OngoingClaim offer
Startups Get 90% Off
90% OFFEligible startups get 90% off their first year through HubSpot for Startups program.
For eligible startupsClaim offer
Pricing concernsFree CRMMarketing automationSalesforce comparisonAcademy certificationsContact limits
Last updated: 2024-12-10
Hotjar
PricingFeaturesSupportAlternativesIntegration
Last updated: 2024-12-10
