HubSpot or Gusto?
Which saas & b2b tool brand is right for you?
HubSpotwins 4 of 7 categories
WINNER
HubSpot
Grow better with HubSpot
4.5/5
|65,000 reviews4
Wins
2006
Founded
premium
Price
Gusto
The people platform for growing businesses
4.6/5
|35,000 reviews2
Wins
2011
Founded
mid
Price
Head-to-Head Comparison
92
Features & Functionality
HubSpot wins
88
85
Ease of Use
Gusto wins
95
90
Integrations
HubSpot wins
85
65
Pricing & Value
Gusto wins
82
88
Customer Support
HubSpot wins
85
88
Scalability
HubSpot wins
75
88
Security & Compliance
88
HubSpot excels at
Features & FunctionalityIntegrationsCustomer SupportScalability
Gusto excels at
Ease of UsePricing & Value
Pros & Cons
HubSpot
Free CRM forever (truly free, no time limit)
Excellent marketing automation workflows
Best-in-class educational content (HubSpot Academy)
User-friendly, intuitive interface
Pricing escalates quickly with contacts
Complex tier structure (Starter/Pro/Enterprise)
Gusto
Dead-simple payroll
Automatic tax filing
Great benefits options
Modern, clean UI
US-only payroll
Limited HRIS features
The Bottom Line
Choose HubSpot if you want...
- SMBs and mid-market companies
- Inbound marketing strategies
- Content marketing teams
- Sales + Marketing alignment
Choose Gusto if you want...
- Small businesses (1-200)
- First-time payroll
- US payroll
- Benefits administration
Our pick: HubSpot — Better overall scores and stronger performance across key categories. However, Gusto is the better choice if you prioritize ease of use or pricing & value.
Real-Time Brand Data
Stock prices, reviews, sentiment & more
HubSpot
$678.45
+1.85%
$32.8B
Market Cap
$726.50
52W High
$391.20
52W Low
Last updated: 2024-12-10
Free CRM Forever
Get started with HubSpot CRM completely free. No credit card, no time limit. Includes contact management, email, and live chat.
OngoingClaim offer
20% Off Annual Plans
20% OFFSave 20% when you pay annually for any Starter, Professional, or Enterprise plan.
OngoingClaim offer
Startups Get 90% Off
90% OFFEligible startups get 90% off their first year through HubSpot for Startups program.
For eligible startupsClaim offer
Pricing concernsFree CRMMarketing automationSalesforce comparisonAcademy certificationsContact limits
Last updated: 2024-12-10
Gusto
PricingFeaturesSupportAlternativesIntegration
Last updated: 2024-12-10
