Tyres · Mid-range

Yokohama

Excellence by Design

Visit Yokohama Compare with another brandFounded 1917 · Tokyo, Japan

86/ 100

BrandCompare score

4.3/5 across 5,678 reviews analysed

Who is Yokohama for?

Yokohama is a strong fit for value-conscious buyers, sports sedans and all-season needs. In our scoring it is strongest on dry grip (88/100) and weakest on noise level (83/100). Look elsewhere if you need ultra-premium vehicles and extreme conditions.

Derived from our 7-dimension scoring and the use cases we tested. How we score

About Yokohama

Yokohama Rubber Company is a Japanese tire company known for their focus on performance and environmental sustainability. They offer a good balance of quality and value across their product range.

Scores by dimension

Editorial assessments on a 0–100 scale, weighted by how much each dimension matters in this category.

Durability

Tread life and overall longevity

Wet Grip

Performance in rain and wet conditions

Dry Grip

Handling and braking on dry roads

Comfort

Ride quality and smoothness

Noise Level

Road noise (lower is better)

Fuel Efficiency

Rolling resistance and fuel economy

Value for Money

Overall value proposition

Scores are BrandCompare editorial ratings, not third-party user ratings. Weights per dimension are listed on the methodology page.

Pros and cons

Where it wins

Excellent value for performance
Good all-around performance
Eco-friendly manufacturing
Solid warranty coverage
Wide product range

Where it falls short

Not class-leading in premium segment
Limited availability in some regions
Brand perception vs European brands

Best for, and not for

Good fit

Value-conscious buyersSports sedansAll-season needsEco-friendly priorityJapanese vehicles

Poor fit

Ultra-premium vehiclesExtreme conditions

Key facts and timeline

Japan's oldest tyre company (founded 1917)
Strong focus on environmental sustainability
BluEarth eco-tyre technology pioneer
Official Chelsea FC sponsor

Motorsport heritage and partnerships

Japanese quality with environmental focus

Motorsport history

Super GT Championship
WTCR (World Touring Car Cup)
Macau Grand Prix
ADAC GT Masters

Sponsorships

Chelsea FC · Sports
Super GT · Motorsport
WTCR · Motorsport

Certifications

ISO 14001
ISO 9001
BluEarth certification

Check the latest numbers on Yokohama

Ratings, prices and share prices change weekly. We link to the source rather than quoting a snapshot.

Pricing & plans: Official website
Public listing: Tokyo Stock Exchange: 5101
Company: LinkedIn

Links open the third-party site in a new tab. Figures shown there are theirs, not ours.

Yokohama: common questions

What is Yokohama best for?

Yokohama is best for value-conscious buyers, sports sedans, all-season needs and eco-friendly priority. It is a weaker choice for ultra-premium vehicles and extreme conditions.

What are the main drawbacks of Yokohama?

The most common criticisms are: Not class-leading in premium segment; Limited availability in some regions; Brand perception vs European brands.

Is Yokohama a budget, mid-range or premium tyre brand?

We class Yokohama as a mid-range option within tyres.

How does Yokohama score on BrandCompare?

Yokohama scores 86/100 overall. Its highest dimension is dry grip at 88/100 and its lowest is noise level at 83/100. Scores are editorial assessments weighted by the category methodology, not user ratings.

Where is Yokohama based and when was it founded?

Yokohama was founded in 1917 and is headquartered in Tokyo, Japan.