Mixpanel or Hotjar?
Which saas & b2b tool brand is right for you?
Mixpanelwins 4 of 7 categories
WINNER
Mixpanel
Powerful, self-serve product analytics
4.5/5
|22,000 reviews4
Wins
2009
Founded
mid
Price
Hotjar
Understand how users behave on your site
4.4/5
|32,000 reviews2
Wins
2014
Founded
mid
Price
Head-to-Head Comparison
90
Features & Functionality
Mixpanel wins
82
78
Ease of Use
Hotjar wins
92
85
Integrations
Mixpanel wins
78
75
Pricing & Value
Hotjar wins
85
75
Customer Support
75
88
Scalability
Mixpanel wins
78
88
Security & Compliance
Mixpanel wins
82
Mixpanel excels at
Features & FunctionalityIntegrationsScalabilitySecurity & Compliance
Hotjar excels at
Ease of UsePricing & Value
Pros & Cons
Mixpanel
Powerful event analytics
Great funnel analysis
Retention cohorts
Self-serve querying
Learning curve
Can get expensive
Hotjar
Easy to set up
Visual heatmaps
Session recordings
User feedback tools
Limited depth
Sampling on free tier
The Bottom Line
Choose Mixpanel if you want...
- Product teams
- User behavior analysis
- Funnel optimization
- Retention analysis
Choose Hotjar if you want...
- UX research
- Conversion optimization
- Website feedback
- Visual analytics
Our pick: Mixpanel — Better overall scores and stronger performance across key categories. However, Hotjar is the better choice if you prioritize ease of use or pricing & value.
Real-Time Brand Data
Stock prices, reviews, sentiment & more
Mixpanel
PricingFeaturesSupportAlternativesIntegration
Last updated: 2024-12-10
Hotjar
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Last updated: 2024-12-10
