Mixpanel or Gusto?
Which saas & b2b tool brand is right for you?
Gustowins 3 of 7 categories
Mixpanel
Powerful, self-serve product analytics
4.5/5
|22,000 reviews2
Wins
2009
Founded
mid
Price
WINNER
Gusto
The people platform for growing businesses
4.6/5
|35,000 reviews3
Wins
2011
Founded
mid
Price
Head-to-Head Comparison
90
Features & Functionality
Mixpanel wins
88
78
Ease of Use
Gusto wins
95
85
Integrations
85
75
Pricing & Value
Gusto wins
82
75
Customer Support
Gusto wins
85
88
Scalability
Mixpanel wins
75
88
Security & Compliance
88
Mixpanel excels at
Features & FunctionalityScalability
Gusto excels at
Ease of UsePricing & ValueCustomer Support
Pros & Cons
Mixpanel
Powerful event analytics
Great funnel analysis
Retention cohorts
Self-serve querying
Learning curve
Can get expensive
Gusto
Dead-simple payroll
Automatic tax filing
Great benefits options
Modern, clean UI
US-only payroll
Limited HRIS features
The Bottom Line
Choose Mixpanel if you want...
- Product teams
- User behavior analysis
- Funnel optimization
- Retention analysis
Choose Gusto if you want...
- Small businesses (1-200)
- First-time payroll
- US payroll
- Benefits administration
Our pick: Gusto — Better overall scores and stronger performance across key categories. However, Mixpanel is the better choice if you prioritize features & functionality or scalability.
Real-Time Brand Data
Stock prices, reviews, sentiment & more
Mixpanel
PricingFeaturesSupportAlternativesIntegration
Last updated: 2024-12-10
Gusto
PricingFeaturesSupportAlternativesIntegration
Last updated: 2024-12-10
