Hotjar or HubSpot?
Which saas & b2b tool brand is right for you?
HubSpotwins 5 of 7 categories
Hotjar
Understand how users behave on your site
4.4/5
|32,000 reviews2
Wins
2014
Founded
mid
Price
WINNER
HubSpot
Grow better with HubSpot
4.5/5
|65,000 reviews5
Wins
2006
Founded
premium
Price
Head-to-Head Comparison
82
Features & Functionality
HubSpot wins
92
92
Ease of Use
Hotjar wins
85
78
Integrations
HubSpot wins
90
85
Pricing & Value
Hotjar wins
65
75
Customer Support
HubSpot wins
88
78
Scalability
HubSpot wins
88
82
Security & Compliance
HubSpot wins
88
Hotjar excels at
Ease of UsePricing & Value
HubSpot excels at
Features & FunctionalityIntegrationsCustomer SupportScalabilitySecurity & Compliance
Pros & Cons
Hotjar
Easy to set up
Visual heatmaps
Session recordings
User feedback tools
Limited depth
Sampling on free tier
HubSpot
Free CRM forever (truly free, no time limit)
Excellent marketing automation workflows
Best-in-class educational content (HubSpot Academy)
User-friendly, intuitive interface
Pricing escalates quickly with contacts
Complex tier structure (Starter/Pro/Enterprise)
The Bottom Line
Choose Hotjar if you want...
- UX research
- Conversion optimization
- Website feedback
- Visual analytics
Choose HubSpot if you want...
- SMBs and mid-market companies
- Inbound marketing strategies
- Content marketing teams
- Sales + Marketing alignment
Our pick: HubSpot — Better overall scores and stronger performance across key categories. However, Hotjar is the better choice if you prioritize ease of use or pricing & value.
Real-Time Brand Data
Stock prices, reviews, sentiment & more
Hotjar
PricingFeaturesSupportAlternativesIntegration
Last updated: 2024-12-10
HubSpot
$678.45
+1.85%
$32.8B
Market Cap
$726.50
52W High
$391.20
52W Low
Last updated: 2024-12-10
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Pricing concernsFree CRMMarketing automationSalesforce comparisonAcademy certificationsContact limits
Last updated: 2024-12-10
