Gusto or ConvertKit?
Which saas & b2b tool brand is right for you?
Gustowins 5 of 7 categories
WINNER
Gusto
The people platform for growing businesses
4.6/5
|35,000 reviews5
Wins
2011
Founded
mid
Price
ConvertKit
The creator marketing platform
4.5/5
|18,000 reviews1
Wins
2013
Founded
mid
Price
Head-to-Head Comparison
88
Features & Functionality
Gusto wins
82
95
Ease of Use
Gusto wins
90
85
Integrations
Gusto wins
80
82
Pricing & Value
Gusto wins
80
85
Customer Support
85
75
Scalability
ConvertKit wins
78
88
Security & Compliance
Gusto wins
82
Gusto excels at
Features & FunctionalityEase of UseIntegrationsPricing & ValueSecurity & Compliance
ConvertKit excels at
Scalability
Pros & Cons
Gusto
Dead-simple payroll
Automatic tax filing
Great benefits options
Modern, clean UI
US-only payroll
Limited HRIS features
ConvertKit
Built for creators
Visual automations
Easy to use
Creator network feature
Limited e-commerce features
Basic templates
The Bottom Line
Choose Gusto if you want...
- Small businesses (1-200)
- First-time payroll
- US payroll
- Benefits administration
Choose ConvertKit if you want...
- Content creators
- Bloggers and writers
- Course creators
- Newsletter writers
Our pick: Gusto — Better overall scores and stronger performance across key categories. However, ConvertKit is the better choice if you prioritize scalability.
Real-Time Brand Data
Stock prices, reviews, sentiment & more
Gusto
PricingFeaturesSupportAlternativesIntegration
Last updated: 2024-12-10
ConvertKit
PricingFeaturesSupportAlternativesIntegration
Last updated: 2024-12-10
