Amplitude or Hotjar?
Which saas & b2b tool brand is right for you?
Amplitudewins 5 of 7 categories
WINNER
Amplitude
Build better products with Amplitude
4.5/5
|18,000 reviews5
Wins
2012
Founded
premium
Price
Hotjar
Understand how users behave on your site
4.4/5
|32,000 reviews2
Wins
2014
Founded
mid
Price
Head-to-Head Comparison
92
Features & Functionality
Amplitude wins
82
75
Ease of Use
Hotjar wins
92
88
Integrations
Amplitude wins
78
65
Pricing & Value
Hotjar wins
85
78
Customer Support
Amplitude wins
75
92
Scalability
Amplitude wins
78
90
Security & Compliance
Amplitude wins
82
Amplitude excels at
Features & FunctionalityIntegrationsCustomer SupportScalabilitySecurity & Compliance
Hotjar excels at
Ease of UsePricing & Value
Pros & Cons
Amplitude
Powerful behavioral analytics
Great experimentation tools
Cross-platform tracking
CDP capabilities
Expensive
Complex setup
Hotjar
Easy to set up
Visual heatmaps
Session recordings
User feedback tools
Limited depth
Sampling on free tier
The Bottom Line
Choose Amplitude if you want...
- Enterprise product teams
- Behavioral analytics
- Experimentation
- Cross-platform tracking
Choose Hotjar if you want...
- UX research
- Conversion optimization
- Website feedback
- Visual analytics
Our pick: Amplitude — Better overall scores and stronger performance across key categories. However, Hotjar is the better choice if you prioritize ease of use or pricing & value.
Real-Time Brand Data
Stock prices, reviews, sentiment & more
Amplitude
PricingFeaturesSupportAlternativesIntegration
Last updated: 2024-12-10
Hotjar
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Last updated: 2024-12-10
