Amplitude or Gusto?
Which saas & b2b tool brand is right for you?
Amplitudewins 4 of 7 categories
WINNER
Amplitude
Build better products with Amplitude
4.5/5
|18,000 reviews4
Wins
2012
Founded
premium
Price
Gusto
The people platform for growing businesses
4.6/5
|35,000 reviews3
Wins
2011
Founded
mid
Price
Head-to-Head Comparison
92
Features & Functionality
Amplitude wins
88
75
Ease of Use
Gusto wins
95
88
Integrations
Amplitude wins
85
65
Pricing & Value
Gusto wins
82
78
Customer Support
Gusto wins
85
92
Scalability
Amplitude wins
75
90
Security & Compliance
Amplitude wins
88
Amplitude excels at
Features & FunctionalityIntegrationsScalabilitySecurity & Compliance
Gusto excels at
Ease of UsePricing & ValueCustomer Support
Pros & Cons
Amplitude
Powerful behavioral analytics
Great experimentation tools
Cross-platform tracking
CDP capabilities
Expensive
Complex setup
Gusto
Dead-simple payroll
Automatic tax filing
Great benefits options
Modern, clean UI
US-only payroll
Limited HRIS features
The Bottom Line
Choose Amplitude if you want...
- Enterprise product teams
- Behavioral analytics
- Experimentation
- Cross-platform tracking
Choose Gusto if you want...
- Small businesses (1-200)
- First-time payroll
- US payroll
- Benefits administration
Our pick: Amplitude — Better overall scores and stronger performance across key categories. However, Gusto is the better choice if you prioritize ease of use or pricing & value.
Real-Time Brand Data
Stock prices, reviews, sentiment & more
Amplitude
PricingFeaturesSupportAlternativesIntegration
Last updated: 2024-12-10
Gusto
PricingFeaturesSupportAlternativesIntegration
Last updated: 2024-12-10
