Mixpanel or HubSpot?
Which saas & b2b tool brand is right for you?
HubSpotwins 4 of 7 categories
Mixpanel
Powerful, self-serve product analytics
4.5/5
|22,000 reviews1
Wins
2009
Founded
mid
Price
WINNER
HubSpot
Grow better with HubSpot
4.5/5
|65,000 reviews4
Wins
2006
Founded
premium
Price
Head-to-Head Comparison
90
Features & Functionality
HubSpot wins
92
78
Ease of Use
HubSpot wins
85
85
Integrations
HubSpot wins
90
75
Pricing & Value
Mixpanel wins
65
75
Customer Support
HubSpot wins
88
88
Scalability
88
88
Security & Compliance
88
Mixpanel excels at
Pricing & Value
HubSpot excels at
Features & FunctionalityEase of UseIntegrationsCustomer Support
Pros & Cons
Mixpanel
Powerful event analytics
Great funnel analysis
Retention cohorts
Self-serve querying
Learning curve
Can get expensive
HubSpot
Free CRM forever (truly free, no time limit)
Excellent marketing automation workflows
Best-in-class educational content (HubSpot Academy)
User-friendly, intuitive interface
Pricing escalates quickly with contacts
Complex tier structure (Starter/Pro/Enterprise)
The Bottom Line
Choose Mixpanel if you want...
- Product teams
- User behavior analysis
- Funnel optimization
- Retention analysis
Choose HubSpot if you want...
- SMBs and mid-market companies
- Inbound marketing strategies
- Content marketing teams
- Sales + Marketing alignment
Our pick: HubSpot — Better overall scores and stronger performance across key categories. However, Mixpanel is the better choice if you prioritize pricing & value.
Real-Time Brand Data
Stock prices, reviews, sentiment & more
Mixpanel
PricingFeaturesSupportAlternativesIntegration
Last updated: 2024-12-10
HubSpot
$678.45
+1.85%
$32.8B
Market Cap
$726.50
52W High
$391.20
52W Low
Last updated: 2024-12-10
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Last updated: 2024-12-10
