Klaviyo or Figma?
Which saas & b2b tool brand is right for you?
Figmawins 4 of 7 categories
Klaviyo
Power smarter digital relationships
4.6/5
|28,000 reviews2
Wins
2012
Founded
premium
Price
WINNER
Figma
Design. Prototype. Gather feedback.
4.8/5
|45,000 reviews4
Wins
2012
Founded
mid
Price
Head-to-Head Comparison
92
Features & Functionality
Figma wins
95
80
Ease of Use
Figma wins
90
95
Integrations
Klaviyo wins
88
65
Pricing & Value
Figma wins
82
78
Customer Support
Figma wins
80
90
Scalability
90
88
Security & Compliance
Klaviyo wins
85
Klaviyo excels at
IntegrationsSecurity & Compliance
Figma excels at
Features & FunctionalityEase of UsePricing & ValueCustomer Support
Pros & Cons
Klaviyo
Best-in-class e-commerce integration
Powerful segmentation
Revenue attribution
Great flows/automations
Expensive
E-commerce focused
Figma
Real-time multiplayer collaboration
Browser-based—no install required
Industry-leading component/variant system
FigJam whiteboarding included
Requires internet connection
Limited offline mode (improving)
The Bottom Line
Choose Klaviyo if you want...
- E-commerce brands
- Shopify stores
- DTC companies
- Revenue-focused marketing
Choose Figma if you want...
- Product design teams
- UI/UX designers
- Design systems at scale
- Cross-team collaboration (design + dev)
Our pick: Figma — Better overall scores and stronger performance across key categories. However, Klaviyo is the better choice if you prioritize integrations or security & compliance.
Real-Time Brand Data
Stock prices, reviews, sentiment & more
Klaviyo
PricingFeaturesSupportAlternativesIntegration
Last updated: 2024-12-10
Figma
PricingFeaturesSupportAlternativesIntegration
Last updated: 2024-12-10
