Klaviyo or Asana?

Which saas & b2b tool brand is right for you?

Asanawins 5 of 7 categories
Klaviyo

Klaviyo

Power smarter digital relationships

4.6/5
|28,000 reviews
2
Wins
2012
Founded
premium
Price
WINNER
Asana

Asana

Work on big ideas, without the busywork

4.4/5
|52,000 reviews
5
Wins
2008
Founded
premium
Price

Head-to-Head Comparison

92
Features & Functionality
Klaviyo wins
88
80
Ease of Use
Asana wins
88
95
Integrations
Klaviyo wins
92
65
Pricing & Value
Asana wins
68
78
Customer Support
Asana wins
85
90
Scalability
Asana wins
92
88
Security & Compliance
Asana wins
90
Klaviyo

Klaviyo excels at

Features & FunctionalityIntegrations
Asana

Asana excels at

Ease of UsePricing & ValueCustomer SupportScalabilitySecurity & Compliance

Pros & Cons

Klaviyo

Klaviyo

Best-in-class e-commerce integration
Powerful segmentation
Revenue attribution
Great flows/automations
Expensive
E-commerce focused
Asana

Asana

Clean, intuitive interface
Strong workflow automation
Excellent enterprise features
Reliable and stable
Expensive for small teams
Limited free tier

The Bottom Line

Choose Klaviyo if you want...

  • E-commerce brands
  • Shopify stores
  • DTC companies
  • Revenue-focused marketing

Choose Asana if you want...

  • Marketing teams
  • Enterprise organizations
  • Cross-functional projects
  • Teams needing reliability

Our pick: Asana — Better overall scores and stronger performance across key categories. However, Klaviyo is the better choice if you prioritize features & functionality or integrations.

Real-Time Brand Data

Stock prices, reviews, sentiment & more

Klaviyo

Klaviyo

Free Trial

Try Klaviyo free. No credit card required.

Annual Billing Discount

20% OFF

Save up to 20% when you pay annually.

PricingFeaturesSupportAlternativesIntegration
G2
4.2671833818585165
(1,244)
LeaderHigh Performer
View reviews
Capterra
4.228295654794078
(802)
View reviews
TrustpilotGood
4.113142124418223
(202)
View reviews
Last updated: 2024-12-10
Asana

Asana

$22.45
+1.54%
$5.1B
Market Cap
$28.67
52W High
$11.32
52W Low

Last updated: 2024-12-10

Free Basic Plan

Free for teams up to 10 members with basic features.

SimplicityIntegrationsPricingTimeline viewGoals
G2
4.4
(10,234)
Leader Fall 2024Easiest Admin
View reviews
Capterra
4.5
(12,456)
View reviews
Last updated: 2024-12-10