Hotjar or Xero?
Which saas & b2b tool brand is right for you?
Xerowins 4 of 7 categories
Hotjar
Understand how users behave on your site
4.4/5
|32,000 reviews2
Wins
2014
Founded
mid
Price
WINNER
Xero
Beautiful accounting software
4.4/5
|45,000 reviews4
Wins
2006
Founded
mid
Price
Head-to-Head Comparison
82
Features & Functionality
Xero wins
88
92
Ease of Use
Hotjar wins
85
78
Integrations
Xero wins
88
85
Pricing & Value
Hotjar wins
78
75
Customer Support
75
78
Scalability
Xero wins
82
82
Security & Compliance
Xero wins
88
Hotjar excels at
Ease of UsePricing & Value
Xero excels at
Features & FunctionalityIntegrationsScalabilitySecurity & Compliance
Pros & Cons
Hotjar
Easy to set up
Visual heatmaps
Session recordings
User feedback tools
Limited depth
Sampling on free tier
Xero
Beautiful interface
Strong bank feeds
Multi-currency support
Good app marketplace
Limited US payroll
Basic inventory
The Bottom Line
Choose Hotjar if you want...
- UX research
- Conversion optimization
- Website feedback
- Visual analytics
Choose Xero if you want...
- Small businesses globally
- UK/ANZ businesses
- Clean UI lovers
- Multi-currency needs
Our pick: Xero — Better overall scores and stronger performance across key categories. However, Hotjar is the better choice if you prioritize ease of use or pricing & value.
Real-Time Brand Data
Stock prices, reviews, sentiment & more
Hotjar
PricingFeaturesSupportAlternativesIntegration
Last updated: 2024-12-10
Xero
+83
Score
PricingFeaturesSupportAlternativesIntegration
Last updated: 2024-12-10
