Figma or Hotjar?
Which saas & b2b tool brand is right for you?
Figmawins 5 of 7 categories
WINNER
Figma
Design. Prototype. Gather feedback.
4.8/5
|45,000 reviews5
Wins
2012
Founded
mid
Price
Hotjar
Understand how users behave on your site
4.4/5
|32,000 reviews2
Wins
2014
Founded
mid
Price
Head-to-Head Comparison
95
Features & Functionality
Figma wins
82
90
Ease of Use
Hotjar wins
92
88
Integrations
Figma wins
78
82
Pricing & Value
Hotjar wins
85
80
Customer Support
Figma wins
75
90
Scalability
Figma wins
78
85
Security & Compliance
Figma wins
82
Figma excels at
Features & FunctionalityIntegrationsCustomer SupportScalabilitySecurity & Compliance
Hotjar excels at
Ease of UsePricing & Value
Pros & Cons
Figma
Real-time multiplayer collaboration
Browser-based—no install required
Industry-leading component/variant system
FigJam whiteboarding included
Requires internet connection
Limited offline mode (improving)
Hotjar
Easy to set up
Visual heatmaps
Session recordings
User feedback tools
Limited depth
Sampling on free tier
The Bottom Line
Choose Figma if you want...
- Product design teams
- UI/UX designers
- Design systems at scale
- Cross-team collaboration (design + dev)
Choose Hotjar if you want...
- UX research
- Conversion optimization
- Website feedback
- Visual analytics
Our pick: Figma — Better overall scores and stronger performance across key categories. However, Hotjar is the better choice if you prioritize ease of use or pricing & value.
Real-Time Brand Data
Stock prices, reviews, sentiment & more
Figma
PricingFeaturesSupportAlternativesIntegration
Last updated: 2024-12-10
Hotjar
PricingFeaturesSupportAlternativesIntegration
Last updated: 2024-12-10
