Tyre Brand Directory

Complete profiles of 17 tyre brands including company information, digital presence, marketing activities, brand perception, and consumer reviews.

Company Profiles

Digital Presence

Marketing Insights

Review Analysis

Michelin

#2 Global

A Better Way Forward

4.7(12,847 reviews)

|Est. 1889|Clermont-Ferrand, France

View Full Profile Official Site

Digital Presence

Website

15M+ monthly visitors

Social Media

Instagram (1.2M)Facebook (8.5M)Twitter (520K)YouTube (180K)

Features

Tyre Selector Tool, Dealer Finder, Product Catalog

Marketing

Tagline

“A Better Way Forward”

Sponsorships

MotoGPFIA World Endurance ChampionshipMichelin Guide

Current Campaigns

Motion for Life - Sustainability initiative

Brand Perception

Positioning

Premium quality leader with innovation heritage

Market Share

~14% global (2nd largest)

Strengths

Longevity, Wet performance, Technology innovation

Review Summary

SentimentVery Positive

Avg. Rating

4.6/ 5

Top Praise

Exceptional longevity - outlasts competitors

Continental

#4 Global

Technology for Life

4.6(8,543 reviews)

|Est. 1871|Hanover, Germany

View Full Profile Official Site

Digital Presence

Website

10M+ monthly visitors

Social Media

Instagram (420K)Facebook (3.8M)Twitter (180K)YouTube (75K)

Features

Tyre Advisor, Dealer Search, EU Label Info

Marketing

Tagline

“Technology You Can Trust”

Sponsorships

Formula EExtreme EGerman Football (DFB)

Current Campaigns

Vision Zero - Road safety initiative

Brand Perception

Positioning

German engineering excellence with tech leadership

Market Share

~6% global tyres (but major automotive supplier)

Strengths

European market, OEM relationships, Technology innovation

Review Summary

SentimentVery Positive

Avg. Rating

4.5/ 5

Top Praise

Outstanding handling precision

Bridgestone

#1 Global

Solutions for Your Journey

4.5(10,234 reviews)

|Est. 1931|Tokyo, Japan

View Full Profile Official Site

Digital Presence

Website

12M+ monthly visitors

Social Media

Instagram (890K)Facebook (6.2M)Twitter (380K)YouTube (120K)

Features

Tyre Finder, Service Locator, Fleet Solutions

Marketing

Tagline

“Solutions for Your Journey”

Sponsorships

Olympic GamesPGA TourSuper GT

Current Campaigns

E8 Commitment - Sustainability pledge

Brand Perception

Positioning

Global leader balancing innovation with value

Market Share

~15% global (1st largest)

Strengths

Brand recognition, Global distribution, OEM relationships

Review Summary

SentimentPositive

Avg. Rating

4.4/ 5

Top Praise

Excellent all-around performance

Pirelli

#5 Global

Power is Nothing Without Control

4.5(6,234 reviews)

|Est. 1872|Milan, Italy

View Full Profile Official Site

Digital Presence

Website

6M+ monthly visitors

Social Media

Instagram (2.1M)Facebook (4.2M)Twitter (450K)YouTube (150K)

Features

Tyre Search, Dealer Network, F1 Hub

Marketing

Tagline

“Power is Nothing Without Control”

Sponsorships

Formula 1World Rally ChampionshipInter Milan FC

Current Campaigns

Formula 1 partnership activation

Brand Perception

Positioning

Prestige performance brand for supercar enthusiasts

Market Share

~3% global (focused on premium)

Strengths

Ultra-high performance, F1 association, Brand prestige

Review Summary

SentimentVery Positive

Avg. Rating

4.5/ 5

Top Praise

Exceptional dry grip and handling

Goodyear

#3 Global

More Driven

4.4(9,876 reviews)

|Est. 1898|Akron, Ohio, USA

View Full Profile Official Site

Digital Presence

Website

8M+ monthly visitors

Social Media

Instagram (650K)Facebook (5.8M)Twitter (290K)YouTube (95K)

Features

Tyre Selector, Dealer Locator, Rebate Center

Marketing

Tagline

“More Driven”

Sponsorships

NASCARCotton BowlGoodyear Blimp

Current Campaigns

ElectricDrive technology for EVs

Brand Perception

Positioning

American heritage brand with motorsport credibility

Market Share

~12% global (3rd largest)

Strengths

American market, NASCAR association, Truck/SUV segment

Review Summary

SentimentPositive

Avg. Rating

4.3/ 5

Top Praise

Great traction in all conditions

BFGoodrich

#6 Global

Tires for the Long Haul

4.4(5,876 reviews)

|Est. 1870|Greenville, South Carolina, USA

View Full Profile Official Site

Digital Presence

Website

2.5M+ monthly visitors

Social Media

Instagram (450K)Facebook (2.2M)Twitter (110K)YouTube (65K)

Features

Tyre Finder, Dealer Search, Off-road Hub

Marketing

Tagline

“Tires for the Long Run”

Sponsorships

Dakar RallyBaja 1000King of the Hammers

Current Campaigns

KO2 legendary durability

Brand Perception

Positioning

Legendary off-road heritage brand

Market Share

~2% global (Michelin subsidiary)

Strengths

Off-road dominance, KO2 iconic status, Racing heritage

Review Summary

SentimentVery Positive

Avg. Rating

4.5/ 5

Top Praise

Legendary KO2 durability

MRF

#14 Global

Tyres with Muscle

4.4(28,450 reviews)

|Est. 1946|Chennai, India

View Full Profile Official Site

Digital Presence

Website

2M+ monthly visitors

Social Media

Instagram (180K)Facebook (2.8M)Twitter (45K)YouTube (85K)

Features

Tyre Selector, Dealer Locator, Product Catalog

Marketing

Tagline

“Tyres with Muscle”

Sponsorships

Indian Cricket TeamMRF Pace FoundationMRF Challenge

Current Campaigns

MRF ZLX premium launch

Brand Perception

Positioning

India's most trusted tyre brand

Market Share

25%+ India (Market leader)

Strengths

Brand trust, Durability, Cricket association

Review Summary

SentimentVery Positive

Avg. Rating

4.4/ 5

Top Praise

Exceptional durability on Indian roads

Yokohama

#8 Global

Excellence by Design

4.3(5,678 reviews)

|Est. 1917|Tokyo, Japan

View Full Profile Official Site

Digital Presence

Website

3M+ monthly visitors

Social Media

Instagram (180K)Facebook (1.2M)Twitter (95K)YouTube (35K)

Features

Tyre Finder, Dealer Locator, Fleet Center

Marketing

Tagline

“As Serious As You Are”

Sponsorships

Chelsea FCSuper GTWTCR

Current Campaigns

BluEarth sustainability campaign

Brand Perception

Positioning

Japanese quality with environmental focus

Market Share

~4% global

Strengths

Eco-friendly technology, Japan market, Value proposition

Review Summary

SentimentPositive

Avg. Rating

4.3/ 5

Top Praise

Great value for quality

Toyo

#10 Global

Driven to Perform

4.3(5,432 reviews)

|Est. 1945|Itami, Hyogo, Japan

View Full Profile Official Site

Digital Presence

Website

2.5M+ monthly visitors

Social Media

Instagram (320K)Facebook (1.5M)Twitter (85K)YouTube (55K)

Features

Tyre Finder, Dealer Search, Motorsport Hub

Marketing

Tagline

“Driven to Perform”

Sponsorships

Formula DriftBaja 1000King of the Hammers

Current Campaigns

Open Country trail adventures

Brand Perception

Positioning

Enthusiast brand for trucks and performance

Market Share

~2% global

Strengths

Enthusiast community, Off-road segment, Drift/performance

Review Summary

SentimentPositive

Avg. Rating

4.3/ 5

Top Praise

Excellent off-road performance

Apollo Tyres

#12 Global

Go The Distance

4.3(21,340 reviews)

|Est. 1972|Gurugram, India

View Full Profile Official Site

Digital Presence

Website

1.5M+ monthly visitors

Social Media

Instagram (120K)Facebook (1.8M)Twitter (35K)YouTube (45K)

Features

Tyre Finder, Dealer Network, Fleet Solutions

Marketing

Tagline

“Go The Distance”

Sponsorships

Manchester United FCIndian Rally ChampionshipVarious cricket leagues

Current Campaigns

Amazer 4G Life campaign

Brand Perception

Positioning

Quality Indian brand with global aspirations

Market Share

18% India (Second largest)

Strengths

OEM partnerships, European quality (Vredestein), Value pricing

Review Summary

SentimentPositive

Avg. Rating

4.3/ 5

Top Praise

Good quality at competitive price

Hankook

#7 Global

Driving Emotion

4.2(7,890 reviews)

|Est. 1941|Seoul, South Korea

View Full Profile Official Site

Digital Presence

Website

4M+ monthly visitors

Social Media

Instagram (280K)Facebook (2.5M)Twitter (120K)YouTube (45K)

Features

Tyre Search, Dealer Finder, OE Info

Marketing

Tagline

“Driving Emotion”

Sponsorships

Real Madrid CFNBA24H Series

Current Campaigns

European OEM partnership showcase

Brand Perception

Positioning

Korean quality gaining premium credibility

Market Share

~6% global (7th largest)

Strengths

OEM growth, European acceptance, Price-to-quality

Review Summary

SentimentPositive

Avg. Rating

4.2/ 5

Top Praise

Excellent value for money

Falken

#9 Global

Engineered for the Unexpected

4.2(4,321 reviews)

|Est. 1983|Tokyo, Japan

View Full Profile Official Site

Digital Presence

Website

1.5M+ monthly visitors

Social Media

Instagram (280K)Facebook (1.8M)Twitter (65K)YouTube (40K)

Features

Tyre Finder, Dealer Locator, Motorsport

Marketing

Tagline

“Engineered for the Extreme”

Sponsorships

Formula DriftNürburgring 24 HoursPikes Peak

Current Campaigns

Formula Drift dominance

Brand Perception

Positioning

Enthusiast performance brand at accessible prices

Market Share

~2% global (Sumitomo subsidiary)

Strengths

Drift/motorsport, Enthusiast engagement, Value pricing

Review Summary

SentimentPositive

Avg. Rating

4.2/ 5

Top Praise

Great value for performance

CEAT

#18 Global

Born Tough

4.2(18,760 reviews)

|Est. 1958|Mumbai, India

View Full Profile Official Site

Digital Presence

Website

1M+ monthly visitors

Social Media

Instagram (95K)Facebook (1.5M)Twitter (28K)YouTube (35K)

Features

Tyre Selector, CEAT Shoppe Locator, Product Info

Marketing

Tagline

“Born Tough”

Sponsorships

IPL CricketIndian Super League

Current Campaigns

Virat Kohli campaigns

Brand Perception

Positioning

Innovative Indian brand for young India

Market Share

12% India (Third largest)

Strengths

Two-wheeler segment, Virat Kohli association, Innovation

Review Summary

SentimentPositive

Avg. Rating

4.2/ 5

Top Praise

Good value for money

Cooper

#12 Global

The Tire for the Real World

4.1(4,567 reviews)

|Est. 1914|Findlay, Ohio, USA

View Full Profile Official Site

Digital Presence

Website

2M+ monthly visitors

Social Media

Instagram (95K)Facebook (850K)Twitter (45K)YouTube (15K)

Features

Tyre Finder, Dealer Search, Rebates

Marketing

Tagline

“The Tyre That Works”

Sponsorships

Off-road racingStadium Super Trucks

Current Campaigns

Discoverer rugged terrain campaign

Brand Perception

Positioning

American value brand for trucks and SUVs

Market Share

~3% global (now part of Goodyear)

Strengths

Truck/SUV segment, Value pricing, American market

Review Summary

SentimentPositive

Avg. Rating

4.2/ 5

Top Praise

Great value for quality

JK Tyre

#21 Global

Total Control

4.1(15,230 reviews)

|Est. 1977|New Delhi, India

View Full Profile Official Site

Digital Presence

Website

800K+ monthly visitors

Social Media

Instagram (45K)Facebook (800K)Twitter (18K)YouTube (20K)

Features

Tyre Finder, Dealer Search, Commercial Range

Marketing

Tagline

“Total Control”

Sponsorships

JK Tyre National Racing ChampionshipJK Racing India Series

Current Campaigns

JK Racing championship

Brand Perception

Positioning

Trusted Indian brand for commercial and value segment

Market Share

10% India (Fourth largest)

Strengths

Commercial vehicles, Value pricing, Rural network

Review Summary

SentimentMixed

Avg. Rating

4/ 5

Top Praise

Very affordable

Firestone

#11 Global

A Tradition of Quality

4(6,789 reviews)

|Est. 1900|Nashville, Tennessee, USA

View Full Profile Official Site

Digital Presence

Website

3M+ monthly visitors

Social Media

Instagram (120K)Facebook (1.8M)Twitter (55K)

Features

Tyre Finder, Service Locator, Rebates

Marketing

Tagline

“Get More From Every Mile”

Sponsorships

Indianapolis 500IndyCar

Current Campaigns

Destination series for SUVs

Brand Perception

Positioning

American heritage value brand

Market Share

~3% global (Bridgestone subsidiary)

Strengths

Service network, Value pricing, American recognition

Review Summary

SentimentPositive

Avg. Rating

4.1/ 5

Top Praise

Good value for money

Kumho

#13 Global

Driving Tomorrow

4(4,123 reviews)

|Est. 1960|Seoul, South Korea

View Full Profile Official Site

Digital Presence

Website

1.5M+ monthly visitors

Social Media

Instagram (45K)Facebook (380K)Twitter (25K)YouTube (8K)

Features

Tyre Finder, Dealer Search, Product Info

Marketing

Tagline

“Driving Towards Tomorrow”

Sponsorships

Various motorsport

Current Campaigns

Ecsta performance line

Brand Perception

Positioning

Budget-friendly Korean quality

Market Share

~2% global

Strengths

Price point, OEM relationships, Basic quality

Review Summary

SentimentMixed

Avg. Rating

4/ 5

Top Praise

Great price point

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