Smartphones · Mid-range

Nothing

Less. But Better.

Visit Nothing Compare with another brandFounded 2020 · London, UK

85/ 100

BrandCompare score

4.3/5 across 42,000 reviews analysed

Who is Nothing for?

Nothing is a strong fit for design enthusiasts, tech early adopters and unique device seekers. In our scoring it is strongest on build quality (90/100) and weakest on camera quality (82/100). Look elsewhere if you need camera purists and maximum specs seekers.

Derived from our 7-dimension scoring and the use cases we tested. How we score

About Nothing

Nothing, founded by OnePlus co-founder Carl Pei, brings unique transparent design with Glyph lighting interface. A design-first brand targeting tech enthusiasts who want something different. Clean software and reasonable pricing with premium materials.

Scores by dimension

Editorial assessments on a 0–100 scale, weighted by how much each dimension matters in this category.

Camera Quality

Photo and video quality, low-light performance, versatility

Performance

Processor speed, RAM, gaming capability, multitasking

Battery Life

Battery capacity, screen-on time, charging speed

Display Quality

Resolution, refresh rate, brightness, color accuracy

Software & Updates

OS experience, update duration, bloatware

Build Quality

Materials, durability, water resistance

Value for Money

Price to features ratio, overall worth

Scores are BrandCompare editorial ratings, not third-party user ratings. Weights per dimension are listed on the methodology page.

Pros and cons

Where it wins

Unique transparent design
Glyph lighting interface
Clean Nothing OS
Premium build quality
Good value proposition
Strong brand identity

Where it falls short

Limited product range
Camera not class-leading
Limited service network
Glyph is gimmicky for some

Best for, and not for

Good fit

Design enthusiastsTech early adoptersUnique device seekersClean software fansOnePlus alternatives

Poor fit

Camera puristsMaximum specs seekersConservative buyers

Key facts and timeline

Founded by OnePlus co-founder Carl Pei
Signature transparent Glyph design
Backed by iPod designer Tony Fadell
UK-based but manufactured in India

Check the latest numbers on Nothing

Ratings, prices and share prices change weekly. We link to the source rather than quoting a snapshot.

Pricing & plans: Official website

Links open the third-party site in a new tab. Figures shown there are theirs, not ours.

Nothing: common questions

What is Nothing best for?

Nothing is best for design enthusiasts, tech early adopters, unique device seekers and clean software fans. It is a weaker choice for camera purists and maximum specs seekers.

What are the main drawbacks of Nothing?

The most common criticisms are: Limited product range; Camera not class-leading; Limited service network.

Is Nothing a budget, mid-range or premium smartphone brand?

We class Nothing as a mid-range option within smartphones.

How does Nothing score on BrandCompare?

Nothing scores 85/100 overall. Its highest dimension is build quality at 90/100 and its lowest is camera quality at 82/100. Scores are editorial assessments weighted by the category methodology, not user ratings.

Where is Nothing based and when was it founded?

Nothing was founded in 2020 and is headquartered in London, UK.