QuickBooks or HubSpot?
Which saas & b2b tool brand is right for you?
HubSpotwins 4 of 7 categories
QuickBooks
Smart tools for your small business
4.3/5
|95,000 reviews2
Wins
1983
Founded
mid
Price
WINNER
HubSpot
Grow better with HubSpot
4.5/5
|65,000 reviews4
Wins
2006
Founded
premium
Price
Head-to-Head Comparison
90
Features & Functionality
HubSpot wins
92
82
Ease of Use
HubSpot wins
85
92
Integrations
QuickBooks wins
90
70
Pricing & Value
QuickBooks wins
65
72
Customer Support
HubSpot wins
88
80
Scalability
HubSpot wins
88
88
Security & Compliance
88
QuickBooks excels at
IntegrationsPricing & Value
HubSpot excels at
Features & FunctionalityEase of UseCustomer SupportScalability
Pros & Cons
QuickBooks
Industry standard
Huge app ecosystem
Excellent accountant support
Good banking integration
Gets expensive
Complex pricing
HubSpot
Free CRM forever (truly free, no time limit)
Excellent marketing automation workflows
Best-in-class educational content (HubSpot Academy)
User-friendly, intuitive interface
Pricing escalates quickly with contacts
Complex tier structure (Starter/Pro/Enterprise)
The Bottom Line
Choose QuickBooks if you want...
- Small businesses
- Accountants
- Freelancers
- US businesses
Choose HubSpot if you want...
- SMBs and mid-market companies
- Inbound marketing strategies
- Content marketing teams
- Sales + Marketing alignment
Our pick: HubSpot — Better overall scores and stronger performance across key categories. However, QuickBooks is the better choice if you prioritize integrations or pricing & value.
Real-Time Brand Data
Stock prices, reviews, sentiment & more
QuickBooks
PricingFeaturesSupportAlternativesIntegration
Last updated: 2024-12-10
HubSpot
$678.45
+1.85%
$32.8B
Market Cap
$726.50
52W High
$391.20
52W Low
Last updated: 2024-12-10
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Last updated: 2024-12-10
