Mixpanel or Klaviyo?
Which saas & b2b tool brand is right for you?
Klaviyowins 5 of 7 categories
Mixpanel
Powerful, self-serve product analytics
4.5/5
|22,000 reviews1
Wins
2009
Founded
mid
Price
WINNER
Klaviyo
Power smarter digital relationships
4.6/5
|28,000 reviews5
Wins
2012
Founded
premium
Price
Head-to-Head Comparison
90
Features & Functionality
Klaviyo wins
92
78
Ease of Use
Klaviyo wins
80
85
Integrations
Klaviyo wins
95
75
Pricing & Value
Mixpanel wins
65
75
Customer Support
Klaviyo wins
78
88
Scalability
Klaviyo wins
90
88
Security & Compliance
88
Mixpanel excels at
Pricing & Value
Klaviyo excels at
Features & FunctionalityEase of UseIntegrationsCustomer SupportScalability
Pros & Cons
Mixpanel
Powerful event analytics
Great funnel analysis
Retention cohorts
Self-serve querying
Learning curve
Can get expensive
Klaviyo
Best-in-class e-commerce integration
Powerful segmentation
Revenue attribution
Great flows/automations
Expensive
E-commerce focused
The Bottom Line
Choose Mixpanel if you want...
- Product teams
- User behavior analysis
- Funnel optimization
- Retention analysis
Choose Klaviyo if you want...
- E-commerce brands
- Shopify stores
- DTC companies
- Revenue-focused marketing
Our pick: Klaviyo — Better overall scores and stronger performance across key categories. However, Mixpanel is the better choice if you prioritize pricing & value.
Real-Time Brand Data
Stock prices, reviews, sentiment & more
Mixpanel
PricingFeaturesSupportAlternativesIntegration
Last updated: 2024-12-10
Klaviyo
PricingFeaturesSupportAlternativesIntegration
Last updated: 2024-12-10
