Mixpanel or ConvertKit?
Which saas & b2b tool brand is right for you?
Mixpanelwins 4 of 7 categories
WINNER
Mixpanel
Powerful, self-serve product analytics
4.5/5
|22,000 reviews4
Wins
2009
Founded
mid
Price
ConvertKit
The creator marketing platform
4.5/5
|18,000 reviews3
Wins
2013
Founded
mid
Price
Head-to-Head Comparison
90
Features & Functionality
Mixpanel wins
82
78
Ease of Use
ConvertKit wins
90
85
Integrations
Mixpanel wins
80
75
Pricing & Value
ConvertKit wins
80
75
Customer Support
ConvertKit wins
85
88
Scalability
Mixpanel wins
78
88
Security & Compliance
Mixpanel wins
82
Mixpanel excels at
Features & FunctionalityIntegrationsScalabilitySecurity & Compliance
ConvertKit excels at
Ease of UsePricing & ValueCustomer Support
Pros & Cons
Mixpanel
Powerful event analytics
Great funnel analysis
Retention cohorts
Self-serve querying
Learning curve
Can get expensive
ConvertKit
Built for creators
Visual automations
Easy to use
Creator network feature
Limited e-commerce features
Basic templates
The Bottom Line
Choose Mixpanel if you want...
- Product teams
- User behavior analysis
- Funnel optimization
- Retention analysis
Choose ConvertKit if you want...
- Content creators
- Bloggers and writers
- Course creators
- Newsletter writers
Our pick: Mixpanel — Better overall scores and stronger performance across key categories. However, ConvertKit is the better choice if you prioritize ease of use or pricing & value.
Real-Time Brand Data
Stock prices, reviews, sentiment & more
Mixpanel
PricingFeaturesSupportAlternativesIntegration
Last updated: 2024-12-10
ConvertKit
PricingFeaturesSupportAlternativesIntegration
Last updated: 2024-12-10
