Mixpanel or Amplitude?
Which saas & b2b tool brand is right for you?
Amplitudewins 5 of 7 categories
Mixpanel
Powerful, self-serve product analytics
4.5/5
|22,000 reviews2
Wins
2009
Founded
mid
Price
WINNER
Amplitude
Build better products with Amplitude
4.5/5
|18,000 reviews5
Wins
2012
Founded
premium
Price
Head-to-Head Comparison
90
Features & Functionality
Amplitude wins
92
78
Ease of Use
Mixpanel wins
75
85
Integrations
Amplitude wins
88
75
Pricing & Value
Mixpanel wins
65
75
Customer Support
Amplitude wins
78
88
Scalability
Amplitude wins
92
88
Security & Compliance
Amplitude wins
90
Mixpanel excels at
Ease of UsePricing & Value
Amplitude excels at
Features & FunctionalityIntegrationsCustomer SupportScalabilitySecurity & Compliance
Pros & Cons
Mixpanel
Powerful event analytics
Great funnel analysis
Retention cohorts
Self-serve querying
Learning curve
Can get expensive
Amplitude
Powerful behavioral analytics
Great experimentation tools
Cross-platform tracking
CDP capabilities
Expensive
Complex setup
The Bottom Line
Choose Mixpanel if you want...
- Product teams
- User behavior analysis
- Funnel optimization
- Retention analysis
Choose Amplitude if you want...
- Enterprise product teams
- Behavioral analytics
- Experimentation
- Cross-platform tracking
Our pick: Amplitude — Better overall scores and stronger performance across key categories. However, Mixpanel is the better choice if you prioritize ease of use or pricing & value.
Real-Time Brand Data
Stock prices, reviews, sentiment & more
Mixpanel
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Last updated: 2024-12-10
Amplitude
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Last updated: 2024-12-10
