Mailchimp or Mixpanel?
Which saas & b2b tool brand is right for you?
Mixpanelwins 4 of 7 categories
Mailchimp
Turn clickers into customers
4.3/5
|68,000 reviews3
Wins
2001
Founded
mid
Price
WINNER
Mixpanel
Powerful, self-serve product analytics
4.5/5
|22,000 reviews4
Wins
2009
Founded
mid
Price
Head-to-Head Comparison
82
Features & Functionality
Mixpanel wins
90
90
Ease of Use
Mailchimp wins
78
88
Integrations
Mailchimp wins
85
78
Pricing & Value
Mailchimp wins
75
72
Customer Support
Mixpanel wins
75
75
Scalability
Mixpanel wins
88
85
Security & Compliance
Mixpanel wins
88
Mailchimp excels at
Ease of UseIntegrationsPricing & Value
Mixpanel excels at
Features & FunctionalityCustomer SupportScalabilitySecurity & Compliance
Pros & Cons
Mailchimp
Very easy to use
Great free tier
Beautiful templates
Good e-commerce integrations
Gets expensive with growth
Limited automation on lower tiers
Mixpanel
Powerful event analytics
Great funnel analysis
Retention cohorts
Self-serve querying
Learning curve
Can get expensive
The Bottom Line
Choose Mailchimp if you want...
- Email marketing beginners
- Small businesses
- E-commerce stores
- Newsletter creators
Choose Mixpanel if you want...
- Product teams
- User behavior analysis
- Funnel optimization
- Retention analysis
Our pick: Mixpanel — Better overall scores and stronger performance across key categories. However, Mailchimp is the better choice if you prioritize ease of use or integrations.
Real-Time Brand Data
Stock prices, reviews, sentiment & more
Mailchimp
PricingFeaturesSupportAlternativesIntegration
Last updated: 2024-12-10
Mixpanel
PricingFeaturesSupportAlternativesIntegration
Last updated: 2024-12-10
