Mailchimp

Mailchimp

SaaS & B2B Toolsmid

Turn clickers into customers

4.3/ 5
|
68,000 reviews
|
Score: 81/100

About Mailchimp

Mailchimp started as email marketing but evolved into an all-in-one marketing platform. Known for ease of use, fun branding, and generous free tier. Acquired by Intuit in 2021.

Performance Ratings

Features & Functionality82/100
Ease of Use90/100
Integrations88/100
Pricing & Value78/100
Customer Support72/100
Scalability75/100
Security & Compliance85/100

Pros & Cons

Pros

  • Very easy to use
  • Great free tier
  • Beautiful templates
  • Good e-commerce integrations
  • Friendly brand
  • Quick setup

Cons

  • Gets expensive with growth
  • Limited automation on lower tiers
  • Support can be slow
  • Less powerful than competitors
  • Pricing changes after Intuit

Best For

Email marketing beginnersSmall businessesE-commerce storesNewsletter creatorsFirst marketing platform

Popular Products

Email Campaigns

Email

4.4

Marketing Automation

Automation

4.1

Websites

Website Builder

3.8

Real-Time Data & Updates

Free Trial

Try Mailchimp free. No credit card required.

Annual Billing Discount

20% OFF

Save up to 20% when you pay annually.

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Last updated: 2026-12-10

Company Info

Founded
2001
Headquarters
Atlanta, GA, USA (now Intuit)
Employees
1,200+
Revenue
$800M+ (2021)
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