Mailchimp

Mailchimp

SaaS & B2B Toolsmid

Turn clickers into customers

4.3/ 5
|
68,000 reviews
|
Score: 81/100

About Mailchimp

Mailchimp started as email marketing but evolved into an all-in-one marketing platform. Known for ease of use, fun branding, and generous free tier. Acquired by Intuit in 2021.

Performance Ratings

Features & Functionality82/100
Ease of Use90/100
Integrations88/100
Pricing & Value78/100
Customer Support72/100
Scalability75/100
Security & Compliance85/100

Pros & Cons

Pros

  • Very easy to use
  • Great free tier
  • Beautiful templates
  • Good e-commerce integrations
  • Friendly brand
  • Quick setup

Cons

  • Gets expensive with growth
  • Limited automation on lower tiers
  • Support can be slow
  • Less powerful than competitors
  • Pricing changes after Intuit

Best For

Email marketing beginnersSmall businessesE-commerce storesNewsletter creatorsFirst marketing platform

Popular Products

Email Campaigns

Email

4.4

Marketing Automation

Automation

4.1

Websites

Website Builder

3.8

Company Info

Founded
2001
Headquarters
Atlanta, GA, USA (now Intuit)
Employees
1,200+
Revenue
$800M+ (2021)
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