Mailchimp or Intercom?
Which saas & b2b tool brand is right for you?
Intercomwins 4 of 7 categories
Mailchimp
Turn clickers into customers
4.3/5
|68,000 reviews2
Wins
2001
Founded
mid
Price
WINNER
Intercom
The AI-first customer service platform
4.4/5
|38,000 reviews4
Wins
2011
Founded
premium
Price
Head-to-Head Comparison
82
Features & Functionality
Intercom wins
90
90
Ease of Use
Mailchimp wins
82
88
Integrations
88
78
Pricing & Value
Mailchimp wins
55
72
Customer Support
Intercom wins
78
75
Scalability
Intercom wins
85
85
Security & Compliance
Intercom wins
88
Mailchimp excels at
Ease of UsePricing & Value
Intercom excels at
Features & FunctionalityCustomer SupportScalabilitySecurity & Compliance
Pros & Cons
Mailchimp
Very easy to use
Great free tier
Beautiful templates
Good e-commerce integrations
Gets expensive with growth
Limited automation on lower tiers
Intercom
Beautiful, modern UI
Great in-app messaging
Product tours included
Fin AI agent
Very expensive
Complex pricing
The Bottom Line
Choose Mailchimp if you want...
- Email marketing beginners
- Small businesses
- E-commerce stores
- Newsletter creators
Choose Intercom if you want...
- SaaS companies
- In-app messaging
- Product-led growth
- Conversational support
Our pick: Intercom — Better overall scores and stronger performance across key categories. However, Mailchimp is the better choice if you prioritize ease of use or pricing & value.
Real-Time Brand Data
Stock prices, reviews, sentiment & more
Mailchimp
PricingFeaturesSupportAlternativesIntegration
Last updated: 2024-12-10
Intercom
PricingFeaturesSupportAlternativesIntegration
Last updated: 2024-12-10
