Mailchimp or HubSpot?
Which saas & b2b tool brand is right for you?
HubSpotwins 5 of 7 categories
Mailchimp
Turn clickers into customers
4.3/5
|68,000 reviews2
Wins
2001
Founded
mid
Price
WINNER
HubSpot
Grow better with HubSpot
4.5/5
|65,000 reviews5
Wins
2006
Founded
premium
Price
Head-to-Head Comparison
82
Features & Functionality
HubSpot wins
92
90
Ease of Use
Mailchimp wins
85
88
Integrations
HubSpot wins
90
78
Pricing & Value
Mailchimp wins
65
72
Customer Support
HubSpot wins
88
75
Scalability
HubSpot wins
88
85
Security & Compliance
HubSpot wins
88
Mailchimp excels at
Ease of UsePricing & Value
HubSpot excels at
Features & FunctionalityIntegrationsCustomer SupportScalabilitySecurity & Compliance
Pros & Cons
Mailchimp
Very easy to use
Great free tier
Beautiful templates
Good e-commerce integrations
Gets expensive with growth
Limited automation on lower tiers
HubSpot
Free CRM forever (truly free, no time limit)
Excellent marketing automation workflows
Best-in-class educational content (HubSpot Academy)
User-friendly, intuitive interface
Pricing escalates quickly with contacts
Complex tier structure (Starter/Pro/Enterprise)
The Bottom Line
Choose Mailchimp if you want...
- Email marketing beginners
- Small businesses
- E-commerce stores
- Newsletter creators
Choose HubSpot if you want...
- SMBs and mid-market companies
- Inbound marketing strategies
- Content marketing teams
- Sales + Marketing alignment
Our pick: HubSpot — Better overall scores and stronger performance across key categories. However, Mailchimp is the better choice if you prioritize ease of use or pricing & value.
Real-Time Brand Data
Stock prices, reviews, sentiment & more
Mailchimp
PricingFeaturesSupportAlternativesIntegration
Last updated: 2024-12-10
HubSpot
$678.45
+1.85%
$32.8B
Market Cap
$726.50
52W High
$391.20
52W Low
Last updated: 2024-12-10
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Pricing concernsFree CRMMarketing automationSalesforce comparisonAcademy certificationsContact limits
Last updated: 2024-12-10
