Mailchimp or Hotjar?
Which saas & b2b tool brand is right for you?
Hotjarwins 4 of 7 categories
Mailchimp
Turn clickers into customers
4.3/5
|68,000 reviews2
Wins
2001
Founded
mid
Price
WINNER
Hotjar
Understand how users behave on your site
4.4/5
|32,000 reviews4
Wins
2014
Founded
mid
Price
Head-to-Head Comparison
82
Features & Functionality
82
90
Ease of Use
Hotjar wins
92
88
Integrations
Mailchimp wins
78
78
Pricing & Value
Hotjar wins
85
72
Customer Support
Hotjar wins
75
75
Scalability
Hotjar wins
78
85
Security & Compliance
Mailchimp wins
82
Mailchimp excels at
IntegrationsSecurity & Compliance
Hotjar excels at
Ease of UsePricing & ValueCustomer SupportScalability
Pros & Cons
Mailchimp
Very easy to use
Great free tier
Beautiful templates
Good e-commerce integrations
Gets expensive with growth
Limited automation on lower tiers
Hotjar
Easy to set up
Visual heatmaps
Session recordings
User feedback tools
Limited depth
Sampling on free tier
The Bottom Line
Choose Mailchimp if you want...
- Email marketing beginners
- Small businesses
- E-commerce stores
- Newsletter creators
Choose Hotjar if you want...
- UX research
- Conversion optimization
- Website feedback
- Visual analytics
Our pick: Hotjar — Better overall scores and stronger performance across key categories. However, Mailchimp is the better choice if you prioritize integrations or security & compliance.
Real-Time Brand Data
Stock prices, reviews, sentiment & more
Mailchimp
PricingFeaturesSupportAlternativesIntegration
Last updated: 2024-12-10
Hotjar
PricingFeaturesSupportAlternativesIntegration
Last updated: 2024-12-10
