Klaviyo or HubSpot?
Which saas & b2b tool brand is right for you?
Klaviyo
Power smarter digital relationships
4.6/5
|28,000 reviews2
Wins
2012
Founded
premium
Price
HubSpot
Grow better with HubSpot
4.5/5
|65,000 reviews2
Wins
2006
Founded
premium
Price
Head-to-Head Comparison
92
Features & Functionality
92
80
Ease of Use
HubSpot wins
85
95
Integrations
Klaviyo wins
90
65
Pricing & Value
65
78
Customer Support
HubSpot wins
88
90
Scalability
Klaviyo wins
88
88
Security & Compliance
88
Klaviyo excels at
IntegrationsScalability
HubSpot excels at
Ease of UseCustomer Support
Pros & Cons
Klaviyo
Best-in-class e-commerce integration
Powerful segmentation
Revenue attribution
Great flows/automations
Expensive
E-commerce focused
HubSpot
Free CRM forever (truly free, no time limit)
Excellent marketing automation workflows
Best-in-class educational content (HubSpot Academy)
User-friendly, intuitive interface
Pricing escalates quickly with contacts
Complex tier structure (Starter/Pro/Enterprise)
The Bottom Line
Choose Klaviyo if you want...
- E-commerce brands
- Shopify stores
- DTC companies
- Revenue-focused marketing
Choose HubSpot if you want...
- SMBs and mid-market companies
- Inbound marketing strategies
- Content marketing teams
- Sales + Marketing alignment
Real-Time Brand Data
Stock prices, reviews, sentiment & more
Klaviyo
PricingFeaturesSupportAlternativesIntegration
Last updated: 2024-12-10
HubSpot
$678.45
+1.85%
$32.8B
Market Cap
$726.50
52W High
$391.20
52W Low
Last updated: 2024-12-10
Free CRM Forever
Get started with HubSpot CRM completely free. No credit card, no time limit. Includes contact management, email, and live chat.
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20% Off Annual Plans
20% OFFSave 20% when you pay annually for any Starter, Professional, or Enterprise plan.
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Startups Get 90% Off
90% OFFEligible startups get 90% off their first year through HubSpot for Startups program.
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Pricing concernsFree CRMMarketing automationSalesforce comparisonAcademy certificationsContact limits
Last updated: 2024-12-10
