Hotjar or QuickBooks?
Which saas & b2b tool brand is right for you?
QuickBookswins 4 of 7 categories
Hotjar
Understand how users behave on your site
4.4/5
|32,000 reviews3
Wins
2014
Founded
mid
Price
WINNER
QuickBooks
Smart tools for your small business
4.3/5
|95,000 reviews4
Wins
1983
Founded
mid
Price
Head-to-Head Comparison
82
Features & Functionality
QuickBooks wins
90
92
Ease of Use
Hotjar wins
82
78
Integrations
QuickBooks wins
92
85
Pricing & Value
Hotjar wins
70
75
Customer Support
Hotjar wins
72
78
Scalability
QuickBooks wins
80
82
Security & Compliance
QuickBooks wins
88
Hotjar excels at
Ease of UsePricing & ValueCustomer Support
QuickBooks excels at
Features & FunctionalityIntegrationsScalabilitySecurity & Compliance
Pros & Cons
Hotjar
Easy to set up
Visual heatmaps
Session recordings
User feedback tools
Limited depth
Sampling on free tier
QuickBooks
Industry standard
Huge app ecosystem
Excellent accountant support
Good banking integration
Gets expensive
Complex pricing
The Bottom Line
Choose Hotjar if you want...
- UX research
- Conversion optimization
- Website feedback
- Visual analytics
Choose QuickBooks if you want...
- Small businesses
- Accountants
- Freelancers
- US businesses
Our pick: QuickBooks — Better overall scores and stronger performance across key categories. However, Hotjar is the better choice if you prioritize ease of use or pricing & value.
Real-Time Brand Data
Stock prices, reviews, sentiment & more
Hotjar
PricingFeaturesSupportAlternativesIntegration
Last updated: 2024-12-10
QuickBooks
PricingFeaturesSupportAlternativesIntegration
Last updated: 2024-12-10
