Ahrefs or Mixpanel?
Which saas & b2b tool brand is right for you?
Mixpanelwins 4 of 7 categories
Ahrefs
Everything you need to rank higher & get more traffic
4.7/5
|35,000 reviews3
Wins
2010
Founded
premium
Price
WINNER
Mixpanel
Powerful, self-serve product analytics
4.5/5
|22,000 reviews4
Wins
2009
Founded
mid
Price
Head-to-Head Comparison
92
Features & Functionality
Ahrefs wins
90
82
Ease of Use
Ahrefs wins
78
72
Integrations
Mixpanel wins
85
60
Pricing & Value
Mixpanel wins
75
78
Customer Support
Ahrefs wins
75
85
Scalability
Mixpanel wins
88
85
Security & Compliance
Mixpanel wins
88
Ahrefs excels at
Features & FunctionalityEase of UseCustomer Support
Mixpanel excels at
IntegrationsPricing & ValueScalabilitySecurity & Compliance
Pros & Cons
Ahrefs
Best backlink database
Excellent site explorer
Clean, intuitive UI
Accurate data
Expensive
Limited social features
Mixpanel
Powerful event analytics
Great funnel analysis
Retention cohorts
Self-serve querying
Learning curve
Can get expensive
The Bottom Line
Choose Ahrefs if you want...
- Link building specialists
- SEO agencies
- Competitor backlink analysis
- Content gap analysis
Choose Mixpanel if you want...
- Product teams
- User behavior analysis
- Funnel optimization
- Retention analysis
Our pick: Mixpanel — Better overall scores and stronger performance across key categories. However, Ahrefs is the better choice if you prioritize features & functionality or ease of use.
Real-Time Brand Data
Stock prices, reviews, sentiment & more
Ahrefs
PricingFeaturesSupportAlternativesIntegration
Last updated: 2024-12-10
Mixpanel
PricingFeaturesSupportAlternativesIntegration
Last updated: 2024-12-10
