Ahrefs or Hotjar?
Which saas & b2b tool brand is right for you?
Ahrefswins 4 of 7 categories
WINNER
Ahrefs
Everything you need to rank higher & get more traffic
4.7/5
|35,000 reviews4
Wins
2010
Founded
premium
Price
Hotjar
Understand how users behave on your site
4.4/5
|32,000 reviews3
Wins
2014
Founded
mid
Price
Head-to-Head Comparison
92
Features & Functionality
Ahrefs wins
82
82
Ease of Use
Hotjar wins
92
72
Integrations
Hotjar wins
78
60
Pricing & Value
Hotjar wins
85
78
Customer Support
Ahrefs wins
75
85
Scalability
Ahrefs wins
78
85
Security & Compliance
Ahrefs wins
82
Ahrefs excels at
Features & FunctionalityCustomer SupportScalabilitySecurity & Compliance
Hotjar excels at
Ease of UseIntegrationsPricing & Value
Pros & Cons
Ahrefs
Best backlink database
Excellent site explorer
Clean, intuitive UI
Accurate data
Expensive
Limited social features
Hotjar
Easy to set up
Visual heatmaps
Session recordings
User feedback tools
Limited depth
Sampling on free tier
The Bottom Line
Choose Ahrefs if you want...
- Link building specialists
- SEO agencies
- Competitor backlink analysis
- Content gap analysis
Choose Hotjar if you want...
- UX research
- Conversion optimization
- Website feedback
- Visual analytics
Our pick: Ahrefs — Better overall scores and stronger performance across key categories. However, Hotjar is the better choice if you prioritize ease of use or integrations.
Real-Time Brand Data
Stock prices, reviews, sentiment & more
Ahrefs
PricingFeaturesSupportAlternativesIntegration
Last updated: 2024-12-10
Hotjar
PricingFeaturesSupportAlternativesIntegration
Last updated: 2024-12-10
