Semrush or HubSpot?
Which saas & b2b tool brand is right for you?
HubSpotwins 4 of 7 categories
Semrush
Get measurable results from online marketing
4.6/5
|42,000 reviews1
Wins
2008
Founded
premium
Price
WINNER
HubSpot
Grow better with HubSpot
4.5/5
|65,000 reviews4
Wins
2006
Founded
premium
Price
Head-to-Head Comparison
95
Features & Functionality
Semrush wins
92
75
Ease of Use
HubSpot wins
85
85
Integrations
HubSpot wins
90
65
Pricing & Value
65
80
Customer Support
HubSpot wins
88
88
Scalability
88
85
Security & Compliance
HubSpot wins
88
Semrush excels at
Features & Functionality
HubSpot excels at
Ease of UseIntegrationsCustomer SupportSecurity & Compliance
Pros & Cons
Semrush
Comprehensive SEO toolkit
Excellent competitive data
Regular feature updates
Strong content tools
Expensive
Steep learning curve
HubSpot
Free CRM forever (truly free, no time limit)
Excellent marketing automation workflows
Best-in-class educational content (HubSpot Academy)
User-friendly, intuitive interface
Pricing escalates quickly with contacts
Complex tier structure (Starter/Pro/Enterprise)
The Bottom Line
Choose Semrush if you want...
- SEO professionals
- Digital marketing agencies
- Competitive analysis
- Content marketers
Choose HubSpot if you want...
- SMBs and mid-market companies
- Inbound marketing strategies
- Content marketing teams
- Sales + Marketing alignment
Our pick: HubSpot — Better overall scores and stronger performance across key categories. However, Semrush is the better choice if you prioritize features & functionality.
Real-Time Brand Data
Stock prices, reviews, sentiment & more
Semrush
PricingFeaturesSupportAlternativesIntegration
Last updated: 2024-12-10
HubSpot
$678.45
+1.85%
$32.8B
Market Cap
$726.50
52W High
$391.20
52W Low
Last updated: 2024-12-10
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Pricing concernsFree CRMMarketing automationSalesforce comparisonAcademy certificationsContact limits
Last updated: 2024-12-10
