Semrush or Hotjar?
Which saas & b2b tool brand is right for you?
Semrushwins 5 of 7 categories
WINNER
Semrush
Get measurable results from online marketing
4.6/5
|42,000 reviews5
Wins
2008
Founded
premium
Price
Hotjar
Understand how users behave on your site
4.4/5
|32,000 reviews2
Wins
2014
Founded
mid
Price
Head-to-Head Comparison
95
Features & Functionality
Semrush wins
82
75
Ease of Use
Hotjar wins
92
85
Integrations
Semrush wins
78
65
Pricing & Value
Hotjar wins
85
80
Customer Support
Semrush wins
75
88
Scalability
Semrush wins
78
85
Security & Compliance
Semrush wins
82
Semrush excels at
Features & FunctionalityIntegrationsCustomer SupportScalabilitySecurity & Compliance
Hotjar excels at
Ease of UsePricing & Value
Pros & Cons
Semrush
Comprehensive SEO toolkit
Excellent competitive data
Regular feature updates
Strong content tools
Expensive
Steep learning curve
Hotjar
Easy to set up
Visual heatmaps
Session recordings
User feedback tools
Limited depth
Sampling on free tier
The Bottom Line
Choose Semrush if you want...
- SEO professionals
- Digital marketing agencies
- Competitive analysis
- Content marketers
Choose Hotjar if you want...
- UX research
- Conversion optimization
- Website feedback
- Visual analytics
Our pick: Semrush — Better overall scores and stronger performance across key categories. However, Hotjar is the better choice if you prioritize ease of use or pricing & value.
Real-Time Brand Data
Stock prices, reviews, sentiment & more
Semrush
$14.56
+1.60%
$2.1B
Market Cap
$17.89
52W High
$10.45
52W Low
Last updated: 2024-12-10
+74
Score
Backlink analysisKeyword researchCompetitor analysisPriceContent tools
Last updated: 2024-12-10
Hotjar
PricingFeaturesSupportAlternativesIntegration
Last updated: 2024-12-10
