Mailchimp or Xero?
Which saas & b2b tool brand is right for you?
Xerowins 4 of 7 categories
Mailchimp
Turn clickers into customers
4.3/5
|68,000 reviews1
Wins
2001
Founded
mid
Price
WINNER
Xero
Beautiful accounting software
4.4/5
|45,000 reviews4
Wins
2006
Founded
mid
Price
Head-to-Head Comparison
82
Features & Functionality
Xero wins
88
90
Ease of Use
Mailchimp wins
85
88
Integrations
88
78
Pricing & Value
78
72
Customer Support
Xero wins
75
75
Scalability
Xero wins
82
85
Security & Compliance
Xero wins
88
Mailchimp excels at
Ease of Use
Xero excels at
Features & FunctionalityCustomer SupportScalabilitySecurity & Compliance
Pros & Cons
Mailchimp
Very easy to use
Great free tier
Beautiful templates
Good e-commerce integrations
Gets expensive with growth
Limited automation on lower tiers
Xero
Beautiful interface
Strong bank feeds
Multi-currency support
Good app marketplace
Limited US payroll
Basic inventory
The Bottom Line
Choose Mailchimp if you want...
- Email marketing beginners
- Small businesses
- E-commerce stores
- Newsletter creators
Choose Xero if you want...
- Small businesses globally
- UK/ANZ businesses
- Clean UI lovers
- Multi-currency needs
Our pick: Xero — Better overall scores and stronger performance across key categories. However, Mailchimp is the better choice if you prioritize ease of use.
Real-Time Brand Data
Stock prices, reviews, sentiment & more
Mailchimp
PricingFeaturesSupportAlternativesIntegration
Last updated: 2024-12-10
Xero
+81
Score
PricingFeaturesSupportAlternativesIntegration
Last updated: 2024-12-10
