Mailchimp or Klaviyo?
Which saas & b2b tool brand is right for you?
Klaviyowins 5 of 7 categories
Mailchimp
Turn clickers into customers
4.3/5
|68,000 reviews2
Wins
2001
Founded
mid
Price
WINNER
Klaviyo
Power smarter digital relationships
4.6/5
|28,000 reviews5
Wins
2012
Founded
premium
Price
Head-to-Head Comparison
82
Features & Functionality
Klaviyo wins
92
90
Ease of Use
Mailchimp wins
80
88
Integrations
Klaviyo wins
95
78
Pricing & Value
Mailchimp wins
65
72
Customer Support
Klaviyo wins
78
75
Scalability
Klaviyo wins
90
85
Security & Compliance
Klaviyo wins
88
Mailchimp excels at
Ease of UsePricing & Value
Klaviyo excels at
Features & FunctionalityIntegrationsCustomer SupportScalabilitySecurity & Compliance
Pros & Cons
Mailchimp
Very easy to use
Great free tier
Beautiful templates
Good e-commerce integrations
Gets expensive with growth
Limited automation on lower tiers
Klaviyo
Best-in-class e-commerce integration
Powerful segmentation
Revenue attribution
Great flows/automations
Expensive
E-commerce focused
The Bottom Line
Choose Mailchimp if you want...
- Email marketing beginners
- Small businesses
- E-commerce stores
- Newsletter creators
Choose Klaviyo if you want...
- E-commerce brands
- Shopify stores
- DTC companies
- Revenue-focused marketing
Our pick: Klaviyo — Better overall scores and stronger performance across key categories. However, Mailchimp is the better choice if you prioritize ease of use or pricing & value.
Real-Time Brand Data
Stock prices, reviews, sentiment & more
Mailchimp
PricingFeaturesSupportAlternativesIntegration
Last updated: 2024-12-10
Klaviyo
PricingFeaturesSupportAlternativesIntegration
Last updated: 2024-12-10
