Mailchimp or Gusto?
Which saas & b2b tool brand is right for you?
Gustowins 5 of 7 categories
Mailchimp
Turn clickers into customers
4.3/5
|68,000 reviews1
Wins
2001
Founded
mid
Price
WINNER
Gusto
The people platform for growing businesses
4.6/5
|35,000 reviews5
Wins
2011
Founded
mid
Price
Head-to-Head Comparison
82
Features & Functionality
Gusto wins
88
90
Ease of Use
Gusto wins
95
88
Integrations
Mailchimp wins
85
78
Pricing & Value
Gusto wins
82
72
Customer Support
Gusto wins
85
75
Scalability
75
85
Security & Compliance
Gusto wins
88
Mailchimp excels at
Integrations
Gusto excels at
Features & FunctionalityEase of UsePricing & ValueCustomer SupportSecurity & Compliance
Pros & Cons
Mailchimp
Very easy to use
Great free tier
Beautiful templates
Good e-commerce integrations
Gets expensive with growth
Limited automation on lower tiers
Gusto
Dead-simple payroll
Automatic tax filing
Great benefits options
Modern, clean UI
US-only payroll
Limited HRIS features
The Bottom Line
Choose Mailchimp if you want...
- Email marketing beginners
- Small businesses
- E-commerce stores
- Newsletter creators
Choose Gusto if you want...
- Small businesses (1-200)
- First-time payroll
- US payroll
- Benefits administration
Our pick: Gusto — Better overall scores and stronger performance across key categories. However, Mailchimp is the better choice if you prioritize integrations.
Real-Time Brand Data
Stock prices, reviews, sentiment & more
Mailchimp
PricingFeaturesSupportAlternativesIntegration
Last updated: 2024-12-10
Gusto
PricingFeaturesSupportAlternativesIntegration
Last updated: 2024-12-10
